Graubünden Ferien is hosting the 3rd Networking Day 'Graubünda wiitsichtig' on 25 August 2026 in Chur, under the motto 'Sustainable Communication' and 'Year-Round Tourism'. The free event targets sustainability officers from destinations and tourism businesses in Graubünden.
In the morning, the focus will be on authentic sustainability communication. A workshop will demonstrate how genuine changes can be conveyed credibly. For the first time, results from a Graubünden study will be presented. This is based on anonymised user data from the AI tool VERDAI, which checks the credibility, compliance, and marketing suitability of sustainability communication. Businesses and destinations will receive practical and concrete approaches for successful implementations.
In the afternoon, the focus will shift to year-round tourism. A keynote speech on the 'Psychology of Guest Retention' will explain how to encourage people to return and to visit Graubünden throughout the year. The goal is to successfully leverage the opportunities of season extension for tourism. A workshop will explore ideas and possibilities for creating one’s own strategies.
Location & Time: Tuesday, 25 August 2026, 9:30 AM - 4:30 PM
Reinhold Würth-Saal, Aspermontstrasse 1, Chur
Registration: www.graubuenden.ch/de/netzwerktag
Deadline: 19 August 2026
Note: Media are warmly invited to the Networking Day.
Graubünden Ferien
Claudio Daguati, Head of Sustainability
+41 (0)81 254 24 78
claudio.daguati@graubuenden.ch