A New Fashion Chapter for Western Switzerland
11.12.2025 | from Manor AG
Reading time: 3 minutes
11.12.2025, Manor reaches another milestone in its nationwide modernization offensive at the Geneva flagship store. The completely renewed fashion areas give the department store a new elegance, making it one of the most inspiring fashion addresses in Switzerland. Customers are welcomed into a stylish environment, featuring an expanded range with over 40 new international labels and a shopping experience that harmoniously combines fashion, lifestyle, and service.
As part of the modernization initiative, Manor has renewed approximately 10,000 m² of space during a 10-month renovation phase in the Geneva department store, covering women's, men's, shoes, accessories, and lingerie. On two floors, a diverse selection of over 40 new international brands has been introduced, unfolding in a carefully designed environment. This comprehensive repositioning gives the Geneva flagship store new shine and strengthens its role as a style-defining address in the region.
Open spaces, curated themed worlds, and visual accents create an inviting atmosphere that offers room for exploration and inspiration. The new design invites individuals to discover trends, mix and match items, and explore different styles—creating a setting where fashion is intuitively and pleasantly experienced.
Diverse, stylish, contemporary: an updated brand portfolio.
Manor has significantly expanded the fashion offering at the Geneva department store, introducing about 40 additional international brands alongside the established, appealing Manor own brands. This results in a broader and more contemporary selection that combines international designer labels, modern casual brands, and contemporary fashion for both women and men.
For women, new brands such as Iro, Moose Knuckles, Pablo, Drykorn, Allsaints, Hod Paris, Suncoo Paris, From Future, Closed, Lois, Paige, Majestic Filatures Paris, Pyrenex, Boss, Momoni, Peuterey, Inès de la Fressange, and Raffaello Rossi have been added.
New brands for men include Sandro, Moose Knuckles, Tiger of Sweden, PS Paul Smith, IKKS, Closed, Drykorn, Allsaints, From Future, Studio Seidensticker, G-Lab, Schott NYC, Pyrenex, Majestic Filatures Paris, Peuterey, Fursac, Hackett London, Bonheur, Figaret, and Scaglione.
The collection reflects trends as well as regional needs, emphasizing the commitment to delivering high-level fashion expertise.
At a glance: the new fashion areas at the Manor flagship store in Geneva.
Approximately 10,000 m² of completely renewed fashion areas—one of the most modern fashion sections in Switzerland.
More than 40 new international labels, including Sandro, Iro, Moose Knuckles, PS Paul Smith, Momoni, Allsaints, Closed, Drykorn, and From Future.
Broader, more contemporary fashion offering for women and men—from designer labels to contemporary brands—plus advice and service.
Open, inspiring spaces with curated themed worlds for effortless combination and discovery.
Flagship store with new radiance: style-defining for the region and part of Manor's nationwide modernization.
Manor modernizes fashion areas in 12 major department stores.
The presentation of the new fashion offering follows Manor's typical 360-degree concept, incorporating all touchpoints of the shopping experience: from window displays and store design to digital image worlds and communication on manor.ch, the app, and social media.
For the first time, the company's new fashion concept was implemented in 2024 at the Manor department stores in Basel and Lausanne. In 2025, Lugano, Vevey, and now Geneva were added. In the next two years, department stores in Chavannes, Emmen, Fribourg, Winterthur, Aarau, Monthey, Zurich Letzipark, and the Zurich flagship store in 2028 will follow. Manor is thus renewing over 20,000 m² of space and investing around 50 million CHF in the fashion sector alone to enhance the customer experience.
Other department stores also experience selective renewals, focusing on assortment appeal, brand portfolio, look & feel, or modern presentation—all tailored to local conditions and customer needs.
Contact for press inquiries: Manor AG - Corporate Communications - media@manor.ch
Image rights: Manor AG
Editor's note: Image rights belong to the respective publisher.
Conclusion of this article: « A New Fashion Chapter for Western Switzerland »
Manor AG
The history of Manor begins at the end of the 19th century in bilingual Biel, marking the future development of the company. Here, brothers and wholesale traders Ernest and Henri Maus—since 1901 residing with their wholesale business Maus Frères in Geneva—befriend their client, retail merchant Léon Nordmann. In 1902, the three visionary businessmen jointly open the department store 'Léon Nordmann' on Weggisgasse in Lucerne, considered the origin of today's corporate group. Over time, numerous department stores of the family company were established in Switzerland.
The company name Manor—composed of Maus and Nordmann—was created around 1965 during the establishment of a new corporate identity. At the same time, the previously different names of the department stores were regionally redefined: Rheinbrücke for Basel and Liestal, Nordmann for Central Switzerland, Vilan for the Zurich/Eastern Switzerland region, Placette for the French-speaking part of Switzerland, Innovazione for Ticino. Since 1994, all department stores in German Switzerland belonging to the company, and since September 2000 all stores in Western Switzerland and Ticino, have been renamed Manor.
Manor AG, headquartered in Basel, is a subsidiary of Maus Frères Holding in Geneva. The largest Swiss department store group welcomes its customers at the most attractive locations in the country, thus contributing to the vibrancy of Swiss cities. At the same time, the company pursues an omnichannel strategy (utilizing and linking physical stores and online shops) and operates an online marketplace on manor.ch for selected manufacturers and brand partners. The company is present in all parts of the country, employs around 7,900 staff, and trains over 200 apprentices.
The Manor Group includes 59 Manor department stores, 27 Manor Food supermarkets, and 23 Manora restaurants. Manor offers over a million items from around 2,800 suppliers worldwide. About 700 of these are local producers, who, within the Manor program 'Local,' deliver, among other things, seasonal products to Manor Food supermarkets. Manor is proud of its range of over 5,000 local products, supporting farmers and local businesses and promoting local cultivation. For the preparation of dishes in Manora restaurants, fresh ingredients of the highest quality and certified local products from within a maximum of 30 kilometers are used.
Note: The "About Us" text is taken from public sources or from the company profile on HELP.ch.
Source: Manor AG, Press release
Original article published on: Ein neues Modekapitel für die Westschweiz