As part of the modernization initiative, Manor has renewed approximately 10,000 m² of space during a 10-month renovation phase in the Geneva department store, covering women's, men's, shoes, accessories, and lingerie. On two floors, a diverse selection of over 40 new international brands has been introduced, unfolding in a carefully designed environment. This comprehensive repositioning gives the Geneva flagship store new shine and strengthens its role as a style-defining address in the region.
Open spaces, curated themed worlds, and visual accents create an inviting atmosphere that offers room for exploration and inspiration. The new design invites individuals to discover trends, mix and match items, and explore different styles—creating a setting where fashion is intuitively and pleasantly experienced.
Diverse, stylish, contemporary: an updated brand portfolio.
Manor has significantly expanded the fashion offering at the Geneva department store, introducing about 40 additional international brands alongside the established, appealing Manor own brands. This results in a broader and more contemporary selection that combines international designer labels, modern casual brands, and contemporary fashion for both women and men.
For women, new brands such as Iro, Moose Knuckles, Pablo, Drykorn, Allsaints, Hod Paris, Suncoo Paris, From Future, Closed, Lois, Paige, Majestic Filatures Paris, Pyrenex, Boss, Momoni, Peuterey, Inès de la Fressange, and Raffaello Rossi have been added.
New brands for men include Sandro, Moose Knuckles, Tiger of Sweden, PS Paul Smith, IKKS, Closed, Drykorn, Allsaints, From Future, Studio Seidensticker, G-Lab, Schott NYC, Pyrenex, Majestic Filatures Paris, Peuterey, Fursac, Hackett London, Bonheur, Figaret, and Scaglione.
The collection reflects trends as well as regional needs, emphasizing the commitment to delivering high-level fashion expertise.
At a glance: the new fashion areas at the Manor flagship store in Geneva.
Approximately 10,000 m² of completely renewed fashion areas—one of the most modern fashion sections in Switzerland.
More than 40 new international labels, including Sandro, Iro, Moose Knuckles, PS Paul Smith, Momoni, Allsaints, Closed, Drykorn, and From Future.
Broader, more contemporary fashion offering for women and men—from designer labels to contemporary brands—plus advice and service.
Open, inspiring spaces with curated themed worlds for effortless combination and discovery.
Flagship store with new radiance: style-defining for the region and part of Manor's nationwide modernization.
Manor modernizes fashion areas in 12 major department stores.
The presentation of the new fashion offering follows Manor's typical 360-degree concept, incorporating all touchpoints of the shopping experience: from window displays and store design to digital image worlds and communication on manor.ch, the app, and social media.
For the first time, the company's new fashion concept was implemented in 2024 at the Manor department stores in Basel and Lausanne. In 2025, Lugano, Vevey, and now Geneva were added. In the next two years, department stores in Chavannes, Emmen, Fribourg, Winterthur, Aarau, Monthey, Zurich Letzipark, and the Zurich flagship store in 2028 will follow. Manor is thus renewing over 20,000 m² of space and investing around 50 million CHF in the fashion sector alone to enhance the customer experience.
Other department stores also experience selective renewals, focusing on assortment appeal, brand portfolio, look & feel, or modern presentation—all tailored to local conditions and customer needs.
Contact for press inquiries: Manor AG - Corporate Communications - media@manor.ch
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