Steady rise to a new peak: For the eighth year in a row, Allianz is the world's most valuable insurance brand, reaching a record brand value of 30.7 billion USD. As a result, it moves up one spot in the Interbrand Ranking Best Global Brands 2026 to position 26.
Allianz's brand value increased by 9 percent compared to 2025, pushing the company closer to the world's most valuable consumer and tech brands, including Coca-Cola, Disney, and Adobe. This development is driven by strong business growth, robust financial performance, and a global brand strategy focused on trust, customer proximity, and care. Oliver Bäte, CEO of Allianz SE, states: "In a fiercely competitive market environment, we have maintained our momentum by focusing on what matters most to our customers: their health and personal finances. Our solid business foundation and continued investment in the most pressing protection needs of individuals form the basis for this year's recognition by Interbrand. Simultaneously, our community-building initiatives and global sports partnerships bring people together and create valuable spaces for interaction."
Allianz invests in giving products and services a human connection, helping people succeed in an increasingly complex and fragmented world:
- The Allianz 3am Report highlights concerns shaping daily life. Health and finances are the most urgent issues.
- The Allianz School for Life imparts practical financial and risk knowledge to build resilience.
- The initiatives Power of Unity and Sense of Community strengthen social bonds and dialogue in an increasingly polarized world where people often feel isolated.
Connecting people through sport
Sport visibly creates a sense of belonging. As a global insurance partner of the Olympic and Paralympic Movement, Allianz contributed to safe Winter Games in Milano Cortina 2026. The Games reached over 5.4 million spectators on site and around 2.6 billion TV viewers worldwide. The Allianz Safety Sled helped improve safety standards in bobsleighing. The Games also marked 20 years of partnership between Allianz and the Paralympic Movement. In 2026, Allianz also entered a multi-year global partnership with one of the world's top tennis players: Jannik Sinner.
These milestones of 2026 build on decades of commitment to sport, including more than 25 years alongside FC Bayern Munich and supporting hundreds of local sports clubs and associations in various markets. The family of eight Allianz stadiums, with its newest addition being a beach volleyball arena for LA28, welcomes millions of fans each year.
Strengthening the brand for the future
As AI changes the way people search, compare, and decide, the rules for brands are evolving. "In an AI-influenced world, it is trust that transforms brand strength into meaningful and lasting customer relationships. We earn this trust not only through reliable information but through experiences people can depend on – by being present where they make decisions and offering a seamless customer journey, both digitally and personally. As AI changes how people find information, we evolve our brand and sales strategy to ensure Allianz remains visible, relevant, and trustworthy while providing the best human experience – wherever customers prefer it," said Bernd Heinemann, Group Head of Strategy, Brand and Customer Experience at Allianz SE.
About the Interbrand Ranking
The Interbrand Best Global Brands Ranking is a prestigious annual report evaluating the 100 most valuable global brands based on their financial performance, the brand's role in purchase decisions, and its brand strength.
For more information:
Allianz Suisse
Nadine Schumann, Senior Spokesperson
press@allianz.ch
Tel. +41 (0) 58 358 84 14