AXA and SFV Extend Partnership in Women's Football

AXA remains a key partner in Swiss women's football by continuing the partnership, highlighting its long-term commitment to visibility, professionalism, and growth in the top league and the national cup competition. Since the partnership began in 2020, women's football in Switzerland has significantly developed in sporting, structural, and societal aspects. AXA has actively shaped this development as a dedicated and reliable partner, setting important trends.

Antonia Lepore, Head of Marketing at AXA Switzerland, emphasizes: "Women's football excites, connects, and inspires. In line with our brand promise "Know You Can", where we aim to encourage our customers to believe in themselves, we want to continue supporting the players in the coming years beyond the sports field. We look forward to continuing this journey and writing new stories together."

Andreea Prange, member of the executive board of AXA Switzerland, adds: "Together with the SFV, we want to further increase the league's popularity and draw attention to the players' performances. Through our sponsorship, we also want to make a statement for equality because in women's football we need further efforts so that the players can benefit from the same conditions as their male colleagues. We are convinced of the SFV's path and wish to actively co-shape the positive development of women's football in Switzerland."

The continuation of the partnership is also seen as an important signal within the SFV. SFV President Peter Knäbel says: "The long-term collaboration with AXA has great strategic importance for the SFV. It provides us with planning security and strengthens our efforts to further professionalize women's club football in Switzerland and develop it on all levels."

Marion Daube, Director of Women's Football at the SFV, adds: "Strong partners like AXA are crucial for the development of elite women's football. They act as multiplier, create visibility, and give important impulses on and off the field. Together, we can further unfold the potential of women's football."

About the Swiss Football Association: The Swiss Football Association (SFV) is one of the most significant sports organizations in the country. The SFV includes three departments: Swiss Football League, First League, and Amateur League, with over 1300 clubs, around 18,000 teams, and more than 340,000 licensed players.

Further information: www.football.ch

Media Contact:
Contact Swiss Football Association
Dominik Erb, Head of Women's Football Communication,
+41 79 281 55 80, erb.dominik@football.ch

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