Betty Bossi Celebrates 'Hello Betty' Premiere with Prominent Guests in Zurich
07.11.2025 | from Betty Bossi
Reading time: 2 minutes
07.11.2025, When Betty Calls, Switzerland Comes Running! On November 6, Zurich hosted the year's most glamorous kitchen party: Betty Bossi celebrated the pre-premiere of the new film 'Hello Betty' at the Abaton Cinema – marking almost 70 years of Swiss cooking history.
What began in 1956 with a simple recipe leaflet soon became a Swiss icon. Now, Betty Bossi is even making the leap to the big screen. 'Hello Betty' honours the culinary brand with a film about its creator, Emmi Creola-Maag, marking the pinnacle of its story.
Tonight, more than 300 invited guests celebrated the film and Switzerland's most renowned cook. Among them were host Sven Epiney, top chef Dario Cadonau, and skiing legend Maria Walliser.
A Cookbook to Eat
At the cinema, Coop CEO Philipp Wyss and Betty Bossi Managing Director Lars Feldmann welcomed guests and revealed the secret to Betty Bossi's success: understanding the challenges in the kitchen and household to make everyday life simpler and more enjoyable.
After the film, the film crew was thanked, including actors Sarah Spale, Martin Vischer, Zoe Pastelle, director Pierre Monnard, C-Films producer Peter Reichenbach, and screenwriter André Küttel. They received the Betty Bossi cookbook for the film 'Success Recipes', in the form of a cake, since they, being busy individuals, don't have much time for cooking, as Lars Feldmann noted.
'Call me Betty'
The party then moved to the Soho Rooftop Bar with another highlight: rapper Gigi Malua performed her new song 'Call me Betty' live for the first time – a tribute to advertiser and Betty Bossi creator Emmi Creola-Maag. The 25-year-old from Grisons had spontaneously rapped about Betty Bossi on a TV show, prompting the company to collaborate with the singer on the brand's first song.
For nearly 70 years, Betty Bossi has stood for simple, enjoyable solutions that work in real life. On November 6, it was celebrated – with an evening full of emotions, empowerment, highlights, and, unsurprisingly, delightful food.
The film 'Hello Betty' premieres on November 20 in German Switzerland and Ticino, and on November 26 in the Romandy.
Song, Photos, and Videos
'Call me Betty' by Gigi Malua available on all streaming platforms (Spotify, etc.)
Photos of Gigi Malua
Trailer 'Hello Betty'
Media Contact
Viviane Bühr
Head of Corporate Communications Betty Bossi
Tel. +41 44 209 19 73
kommunikation@bettybossi.ch
Editor's note: Image rights belong to the respective publisher.
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Betty Bossi
Betty Bossi is the leading Swiss culinary company. Since 1956, the fictional cook and cultural icon Betty Bossi has guided everyone to enjoyment in the simplest way – with straightforward and foolproof recipes, clever kitchen tools, and innovative food products.
With great passion, we develop products and services around cooking, baking, and enjoyment along the entire value chain: from recipe ideas to new food products to culinary staging in pictures and videos. In this way, we inspire and accompany everyone on the simplest path to pleasure.
Note: The "About Us" text is taken from public sources or from the company profile on HELP.ch.
Source: Betty Bossi, Press release
Original article published on: Betty Bossi feiert «Hallo Betty» Vorpremiere mit prominenten Gästen in Zürich