As an international service of SRG, SWI swissinfo.ch delivers Swiss politics, economy, science, and society to a global audience in ten languages. In 2025, SWI swissinfo.ch recorded visits from 195 countries. The content was cited 3,544 times in 2025 in 49 languages and in over 60 countries.
Contextualisation for Different Linguistic and Cultural Regions:
SWI swissinfo.ch makes Swiss developments and debates comprehensible for different linguistic and cultural regions and contextualises international themes from a Swiss perspective. The reporting ranges from direct democracy and neutrality to science and innovation, to migration, the economy, and the role of international Geneva.
"In a time of geopolitical tensions, the need for reliable contextualisation is increasing worldwide. Switzerland is widely perceived but not always understood. Our task is to contribute internationally to the visibility and understanding of Switzerland," says Larissa M. Bieler, Head of SWI swissinfo.ch.
For the Swiss living abroad, numbering over 838,000 in 2025, the service provides an important connection to Switzerland. Since 1935, SWI swissinfo.ch has been fulfilling the international public service mission on behalf of the federal government and delivers Swiss perspectives to a global audience.
SWI swissinfo.ch's annual report 2025 is available in ten languages:
- Annual Report 2025 SWI swissinfo.ch
- Figures & Facts 2025 SWI swissinfo.ch
Press Contact:
Larissa M. Bieler, Head of SWI swissinfo.ch
larissa.bieler@swissinfo.ch, 058 136 27 95
Selina Haefelin
Head of Corporate Communications SWI swissinfo.ch
selina.haefelin@swissinfo.ch, 058 136 27 58