Exhibition on Media Literacy Opens at the Transport Museum
14.10.2025 | from Swiss Transport Museum (VHS)
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14.10.2025, Spot Fake News, Check Sources, Form Opinions: With the exhibition 'Really?! – Fact, Fake, or Opinion? Find out.' the Swiss Transport Museum, in collaboration with the SRG SSR, tackles a very current topic. The exhibition, opened today in the presence of Media Minister Albert Rösti, demonstrates the importance of media literacy in the age of social media, algorithms, and artificial intelligence—and why it remains indispensable for democracy.
At three interactive stations, visitors learn to critically assess information, distinguish facts from fakes, and understand the consequences of misinformation. The exhibition calls for content not to be shared thoughtlessly. It also provides insight into how the media operates and highlights why quality journalism is a crucial foundation for a vibrant democracy.
‘With the new exhibition, we create a space where young and old can engage with the opportunities and risks of the digital media world,’ says Martin Bütikofer, Director of the Transport Museum. ‘Critical thinking becomes a key skill—and is essential for an informed society.’
In oversized social media videos, well-known presenters from SRF, RTS, or RSI guide visitors through the exhibition in their respective languages. The educational journey navigates both digital and analog worlds: from a recording studio with teleprompter to a filter bubble and a fact-checking game. It's about recognising journalistic pieces and sharpening the senses for better media understanding. As with reading, writing, and arithmetic, this is today a fundamental skill.
SRG Director General Susanne Wille adds: ‘In a time when fake news and manipulated content are increasing through digital platforms and the rapid advancement of artificial intelligence, reliable and independent media are indispensable. To enable people to recognise and assess misinformation, media literacy is needed. It helps to identify journalistic quality work and is thereby a basis for free opinion formation. The SRG contributes significantly here with its journalistic content and its commitment to promoting media literacy, especially among young people.’
Contact
Swiss Transport Museum
Beatrice Rüttimann, Head of Corporate Communications
Tel. 041 375 74 72, Tel. 079 622 00 37
beatrice.ruettimann@verkehrshaus.ch
www.verkehrshaus.ch
SRG Media Office
Nik Leuenberger / Media Spokesperson
Tel. 058 136 13 09 / Tel. 076 385 33 55
nik.leuenberger@srgssr.ch
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Swiss Transport Museum (VHS)
The Swiss Transport Museum presents in an experiential, interesting, and varied manner the development of transport and mobility—yesterday, today, and tomorrow—on land, rail, and water, as well as in the air and space, along with the workings of communication. These form the core themes of the museum at the Transport Museum. More than 3,000 objects across about 20,000 m² of exhibition space witness a truly moving history.
Unique attractions for Switzerland like the film theatre, the digitally operated large planetarium, the Swiss Arena, the world's first walkable aerial photograph of a country, and the Gotthard tunnel show, as well as the Hans Erni Art Museum and many other offerings, enrich the museum visit and turn it into an experience.
The Swiss Transport Museum is a place of discovery full of fun and experience—amid original witnesses of transport history! Opened on 1 July 1959 and currently attracting around 930,000 visitors per year, the Transport Museum can proudly call itself the most visited museum in Switzerland.
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Source: Swiss Transport Museum (VHS), Press release
Original article published on: Ausstellung zur Medienkompetenz im Verkehrshaus eröffnet