Feldschlösschen Helvetic Now Available in Retail - A Swiss Lager Brewed with 100% Swiss Hops
18.03.2026 | from Feldschlösschen Getränke AG
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Image rights: Feldschlösschen Getränke AG
18.03.2026, Following a successful launch in the hospitality sector, Feldschlösschen Helvetic is now also available in retail. Brewed with 100% Swiss hops, this 'Swiss Lager' appeals to many and enhances the variety on the lager beer shelves. Feldschlösschen introduces its first 33 cl sleek can to the market. Additionally, the beer supports a good cause: a portion of the proceeds goes towards projects promoting young talent in the hospitality industry.
Lager beer is by far the most popular type of beer in Switzerland. Three out of four beers consumed last year in Switzerland were lagers[1]. Feldschlösschen continues to strengthen its position in this category with more varieties. The latest creation is called Feldschlösschen Helvetic: A Swiss Lager that was launched in the hospitality sector in 2025 and is now also available in retail. Brewed with 100% Swiss hops, Feldschlösschen Helvetic impresses with fine malt notes, mild bitterness, and a slightly sweet finish - a balanced and refreshing taste that pairs especially well with social moments.
For the first time, the Feldschlösschen brewery is opting for the 33 cl sleek can format with Helvetic. The slender can, with less content than the usual 50 cl can, aligns with the trend towards moderate consumption. Feldschlösschen Helvetic with 4.7% alcohol by volume is available in selected Coop supermarkets as well as in the Feldschlösschen online beverage shop, also in a 4-pack with 27.5 cl returnable glass bottles.
The visual design of the packaging is inspired by the birthplace of all Feldschlösschen beers: the brewhouse. The blue-green tiles and the copper color of the brew kettles are mirrored on the cans, bottles, and packaging.
Promotion of Young Talent in the Hospitality Industry
With the launch of Feldschlösschen Helvetic, the brewery also founded the Feldschlösschen Pro Gastro Fund in 2025. Last year, a six-figure amount from the sale of the beer was donated to the fund. This supported 'Avanti!', an initiative by GastroSuisse, and financed the 'Talent Table' initiative. The initiative connects training establishments with young talents - aiming to attract more youth to pursue a career in the hospitality industry. Proceeds from retail sales will also support projects dedicated to sustainable talent promotion in the gastronomy sector.
[1] Source: Swiss Brewers Association, Sales Statistics 2025
Contact for Press:
Esin Celiksüngü
Deputy Media Spokesperson
Tel.: 058 123 43 86
E-Mail: uko@fgg.ch
Editor's note: Image rights belong to the respective publisher. Image rights: Feldschlösschen Getränke AG
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Feldschlösschen Getränke AG
The company Feldschlösschen, headquartered in Rheinfelden AG, represents more than 130 years of brewing tradition and employs approximately 1350 people across Switzerland.
With its comprehensive beverage range and efficient services, Feldschlösschen is a reliable partner for the hospitality, retail, and beverage trades. As part of Carlsberg Breweries, Feldschlösschen benefits from the network and dynamic of the globally active brewery group.
Feldschlösschen in numbers:
- 1350 employees - 12 own beer and 2 mineral water brands - Produces over 50 beverage types, including 38 types of beer for the Swiss market - Annual beverage production: 340 million litres (3.4 million hectolitres) - Converted to round-the-clock production, this means about 2000 bottles are filled every minute, all year round - Within the Carlsberg group, Feldschlösschen serves as the competence center for non-alcoholic and reduced-alcohol beers, producing mainly non-alcoholic beer for the Arab market. Every fifth beer is exported.
Note: The "About Us" text is taken from public sources or from the company profile on HELP.ch.
Source: Feldschlösschen Getränke AG, Press release
Original article published on: Feldschlösschen Helvetic neu im Detailhandel - ein Schweizer Helles mit 100 Prozent Schweizer Hopfen