In a time when the cost of living presents many challenges, Lidl Switzerland focuses on stability and reliability. The smart discounter lowers prices on everyday items and actively finances these price reductions from its own resources. The price reductions cover a broad spectrum - from dairy products to baked goods and hygiene items found in almost every Swiss shopping basket.
In doing so, Lidl Switzerland responds to rising living costs and sets a clear signal for affordable consumption without loss of quality.
With this measure, Lidl Switzerland solidifies its promise to be the reliable partner for affordable weekly shopping - even in challenging times. Nicholas Pennanen, CEO of Lidl Switzerland, emphasizes: "We closely monitor the current market developments. While prices in many aspects of life are rising, we at Lidl Switzerland are sending a deliberate counter-signal. Lidl Switzerland can be relied upon: We consistently lower the sales prices of everyday products at our own expense to relieve household budgets where we can have a direct impact as a retailer."
Press Contact:
Media Office
Dunantstrasse 15
8570 Weinfelden
Tel.: +41 (0)71 627 82 00
E-Mail: media@lidl.ch