The cooperation will be announced at the European Spring Rally and implemented during major Harley-Davidson events in the future.
The partnership will be announced at the European Spring Rally, taking place from April 30 to May 3, 2026, in Senigallia, Italy. It marks the opening of the motorcycle season and lays the foundation for a year of joint actions and experiences.
Two Legends and a Shared Spirit With the current partnership, the brands are opening the next chapter of their collaboration, which began in 2014. It strengthens the fan communities of Jeep and Harley-Davidson, which are among the most passionate brand communities in the world. At events across Europe, members of the Harley Owners Group (H.O.G.) and the Jeep Community regularly bring together tens of thousands of fans. They create moments characterized by distinctive energy, shared values, and a passion for engines.
A Season of Shared Experiences Across Europe In 2026, Jeep and Harley-Davidson will collaborate on a series of European H-D flagship events, including:
- European Spring Rally, Senigallia, Italy (April 30 to May 3)
- European H.O.G. Rally, Cascais, Portugal (June 18 to 21)
- European Bike Week, Faak am See, Austria (September 8 to 13)
- International Ladies of Harley Event, Pescara, Italy (October 3)
- H.O.G. Winter Meeting, Genoa, Italy (November 28)
At each of these events, fans will experience both brands up close, focusing on adventure and discovery, as well as the lifestyle that unites Harley-Davidson riders and Jeep owners. Parallel storytelling on social and digital platforms will complement the events, extending the partnership beyond the scope of the events.
The cooperation underscores Harley-Davidson’s ongoing commitment to providing its community with compelling and authentic experiences—on the road, at events, and wherever the spirit of freedom can be felt.
HARLEY-DAVIDSON MEDIA OFFICE SWITZERLAND / SUISSE / SVIZZERA
Yannick Kramm
c/o Brand Affairs AG
Office +41 44 254 80 00
Mühlebachstrasse 8 / 8008 Zurich / Switzerland