Harley-Davidson and Jeep Announce European Partnership
30.04.2026 | from Harley-Davidson Switzerland GmbH
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Image rights: Harley-Davidson Switzerland GmbH
30.04.2026, Harley-Davidson and Jeep are Partners in 2026 – two unique brands sharing a passion for freedom, adventure, and discovery. As part of this collaboration, both brands will appear together at major Harley- Davidson events in Europe during the 2026 motorcycle season.
The cooperation will be announced at the European Spring Rally and implemented during major Harley-Davidson events in the future.
The partnership will be announced at the European Spring Rally, taking place from April 30 to May 3, 2026, in Senigallia, Italy. It marks the opening of the motorcycle season and lays the foundation for a year of joint actions and experiences.
Two Legends and a Shared Spirit With the current partnership, the brands are opening the next chapter of their collaboration, which began in 2014. It strengthens the fan communities of Jeep and Harley-Davidson, which are among the most passionate brand communities in the world. At events across Europe, members of the Harley Owners Group (H.O.G.) and the Jeep Community regularly bring together tens of thousands of fans. They create moments characterized by distinctive energy, shared values, and a passion for engines.
A Season of Shared Experiences Across Europe In 2026, Jeep and Harley-Davidson will collaborate on a series of European H-D flagship events, including:
- European Spring Rally, Senigallia, Italy (April 30 to May 3)
- European H.O.G. Rally, Cascais, Portugal (June 18 to 21)
- European Bike Week, Faak am See, Austria (September 8 to 13)
- International Ladies of Harley Event, Pescara, Italy (October 3)
- H.O.G. Winter Meeting, Genoa, Italy (November 28)
At each of these events, fans will experience both brands up close, focusing on adventure and discovery, as well as the lifestyle that unites Harley-Davidson riders and Jeep owners. Parallel storytelling on social and digital platforms will complement the events, extending the partnership beyond the scope of the events.
The cooperation underscores Harley-Davidson’s ongoing commitment to providing its community with compelling and authentic experiences—on the road, at events, and wherever the spirit of freedom can be felt.
HARLEY-DAVIDSON MEDIA OFFICE SWITZERLAND / SUISSE / SVIZZERA
Yannick Kramm
c/o Brand Affairs AG
Office +41 44 254 80 00
Mühlebachstrasse 8 / 8008 Zurich / Switzerland
Editor's note: Image rights belong to the respective publisher. Image rights: Harley-Davidson Switzerland GmbH
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Harley-Davidson Switzerland GmbH
Harley-Davidson is a globally recognized company and a brand equally admired by young and old. As a dynamic and growing company, the parent company Harley-Davidson, Inc., which includes the Harley-Davidson Motor Company (HDMC), has consistently surpassed its own record results over the past 19 years. In the last five years, the average annual growth rates have been over 15% for revenue and 27% for profit.
Founded in 1903, Harley-Davidson today stands as a symbol of quintessential American values of individuality, freedom, and a thirst for adventure. One of the company's strongest assets is the Harley Owners Group (H.O.G.), boasting over 900,000 members worldwide.
The company’s motorcycle offering includes 33 Harley-Davidson models, including the revolutionary VRSC series of high-powered custom bikes and a range of sport and standard models from its subsidiary, Buell Motorcycle Company.
The sectors of motorcycles (80% of revenue), parts and accessories (16%), and MotorClothes – apparel and collectibles (4%) enable Harley- Davidson to provide the ultimate motorcycling experience. This offering is complemented by Harley-Davidson Financial Services, Inc., which offers financing, insurance, and credit card programs.
Note: The "About Us" text is taken from public sources or from the company profile on HELP.ch.
Source: Harley-Davidson Switzerland GmbH, Press release
Original article published on: Harley-Davidson und Jeep kündigen europäische Partnerschaft an