Harley-Davidson Nights Rise in 2026 Across International Markets
24.02.2026 | from Brand Affairs AG
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Image rights: Harley-Davidson Switzerland GmbH
24.02.2026, It's that time again: Harley-Davidson Nights, featuring cool music, vibrant energy, a hefty portion of camaraderie, and of course, plenty of motorcycles, celebrate what the manufacturer calls Moto Culture. In 2024, H-D kicked off events in Europe that received a great response, making repeats unquestionable. In 2026, the concept will be expanded worldwide. On Friday, March 20th, participating Harley-Davidson dealers in the Asia-Pacific region, Europe, Latin America, the Middle East, and Africa will open their doors to welcome enthusiastic fans, passionate motorcyclists, and new brand enthusiasts.
Alongside live entertainment, food, and drinks, activities tailored to each dealer location will be offered. The focus is on the community experience, uniting people with and without motorcycle licenses.
On this evening, visitors will also be introduced to the new 2026 models from Harley- Davidson. Motorcycle enthusiasts and brand fans take the opportunity to experience the innovations of the American manufacturer, power, design, and technological progress live. Depending on the dealer, the offerings can include different models. Many dealers will feature the Street Glide Limited or Road Glide Limited – an impressive evolution of the Harley-Davidson Grand American Touring lineup.
The new Street Glide 3 Limited and Road Glide 3 also elevate style, performance, and comfort in three-wheeled motorcycling to a new level. The versatile Pan America 1250 Limited complements the lineup as an expedition-ready adventure-touring motorcycle.
Perhaps there will even be a machine from the Enthusiast Collection 'Liberty Edition,' celebrating the 250th anniversary of the founding of the USA with exclusive paint jobs and graphics. Or a model from the limited Custom Vehicle Operations (CVO) collection, consisting of five types with exceptionally noble paint jobs and particularly powerful engines.
Beyond the machines, it's about individuality and, of course, the lifestyle known as Harley-Davidson. Visitors discover the new H-D Parts & Accessories collections, making their bikes even more unique, as well as fashion and MotorClothes products that reflect the spirit of Harley-Davidson.
The Harley-Davidson Nights underscore the manufacturer's idea of delivering more than just a motorcycle, namely a lifestyle that comes with the spirit of camaraderie among bikers. The event will take place at all participating dealers in Europe. Details can be found at: Harley-Davidson.com.
HARLEY-DAVIDSON MEDIA OFFICE
SWITZERLAND / SUISSE / SVIZZERA
Pablo Morales
c/o Brand Affairs AG
Office +41 44 254 80 00
Mühlebachstrasse 8
8008 Zurich
Switzerland
Editor's note: Image rights belong to the respective publisher. Image rights: Harley-Davidson Switzerland GmbH
Conclusion of this article: « Harley-Davidson Nights Rise in 2026 Across International Markets »
Brand Affairs AG
Harley-Davidson is a world-renowned company and brand admired equally by young and old. As a dynamic and growing company, the parent company Harley-Davidson, Inc., which also includes Harley- Davidson Motor Company (HDMC), has consistently surpassed its own record results over the past 19 years. In the last five years, average annual growth rates have exceeded 15% for revenue and 27% for profit.
Founded in 1903, Harley-Davidson today stands as a symbol of quintessential American values of individuality, freedom, and a spirit of adventure. One of the company's strongest assets is the Harley Owners Group (H.O.G.), which boasts over 900,000 members worldwide.
The company's motorcycle offerings include 33 Harley-Davidson models, including the revolutionary VRSC series of high-performance custom bikes and a range of sports and standard models from the subsidiary Buell Motorcycle Company.
The segments of motorcycles (80% of turnover), parts and accessories (16%), and MotorClothes – clothing and collectibles (4%) enable Harley-Davidson to offer the ultimate motorcycle experience. This range is complemented by Harley-Davidson Financial Services, Inc., which offers financing, insurance, and credit card programs.
Note: The "About Us" text is taken from public sources or from the company profile on HELP.ch.
Source: Brand Affairs AG, Press release
Original article published on: Die Harley-Davidson Nights steigen 2026 auf internationalen Märkten