Lidl Extends Its Commitment to Women's Football Through UEFA Partnership Until 2030
24.10.2025 | from Lidl Schweiz AG
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24.10.2025, Lidl, one of the leading retailers in Switzerland and Europe, announces the extension of its successful UEFA partnership and will continue its commitment to women's football as a partner of the UEFA Women's National Team Competitions until 2030. After the phenomenal success of the UEFA Women's EURO 2025 in Switzerland, which reached over 400 million fans worldwide, Lidl is now a partner of UEFA Women's EURO 2029, the Women's European Qualifiers 2028/29, and the UEFA Women's Nations League 2025, 2027 and 2029, deepening its commitment to promoting health, awareness, and empowerment through sport.
Expansion of Lidl's Commitment to Women's Football: 2025-2030
The expanded UEFA partnership in women's football includes the following tournaments: - UEFA Women's EURO 2029 - Women's European Qualifiers 2028/29 - UEFA Women's Nations League 2025, 2027 and 2029
At UEFA Women's EURO 2029, the popular Lidl Kids Team will be present again, offering children the unique opportunity to walk onto the field hand in hand with women's football stars, inspiring the next generation of athletes and fans.
Building on Exceptional Success
The foundation for this expanded partnership was laid with the remarkable tournaments of the past two years. This year, UEFA Women's EURO 2025 in Switzerland further built on this success, with Lidl present at all eight venues and stadiums. The tournament welcomed over 650,000 fans in the stadiums and reached more than 400 million viewers worldwide. As part of its brand activations, Lidl distributed over 250,000 fruit cups in the fan zones and outside the stadiums to promote a healthy lifestyle. Lidl also proudly deployed the Lidl Awareness Team. Nearly 60 Lidl employees ensured that all fans felt safe and respected while embodying the values of unity and diversity.
In the centre of Lidl's activities for UEFA Women's EURO 2025 was the commitment to inspire girls and young women. The retailer hosted an international Lidl Youth Camp in Basel, bringing together 100 girls aged 14 to 17 from 18 countries for expert coaching, nutrition workshops, and the opportunity to forge lasting friendships. Additionally, more than twelve tonnes of fresh fruits and vegetables were grown on the Lidl Fresh Field in Rapperswil-Jona and donated to those in need, underscoring Lidl's commitment to conscious nutrition and community support.
Creating Equal Passion for Sport
With this partnership, Lidl is committed to fostering equal enthusiasm and support for women's football. Through the same commitment to visibility, activation, and fan engagement as in men's sports, Lidl helps ensure that women's sports receive the passionate support they deserve.
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Lidl Schweiz AG
Lidl Switzerland stands for the highest quality at the lowest price. As a smart discounter, we focus on the essentials. Through our efficient processes and trustworthy collaboration with our partners, we guarantee an outstanding price-performance ratio and a well-thought-out range of products.
Our customers can always rely on the renowned Lidl quality and freshness of products. Our employees work every day to provide our customers with a straightforward shopping experience.
We are aware of our responsibility towards our employees and business partners, as well as towards the environment and society. Since 2009, we have been successfully operating in Switzerland and are a dynamic and reliable employer.
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Source: Lidl Schweiz AG, Press release
Original article published on: Lidl verlängert sein Engagement für den Frauenfussball durch die UEFA-Partnerschaft bis 2030