Daily diets impact ecosystems. As a retailer, Lidl Switzerland has direct access to its customers and leverages this in collaboration with WWF Switzerland. A key emphasis is on promoting a conscious, balanced diet focusing on plant-based products, whole grains, fruits, and vegetables.
Lidl Switzerland and WWF Switzerland conduct a large-scale customer awareness campaign every year. Through these campaigns, customers are encouraged to make informed food choices.
Thomas Vellacott, CEO of WWF Switzerland: "We are thrilled to extend the partnership with Lidl Switzerland long-term. Since 2017, we have worked together to drive significant change in Swiss retail, making more sustainability a standard."
Nicholas Pennanen, CEO of Lidl Switzerland: "Together with WWF Switzerland, we want to make it easier for our customers to eat consciously and show that sustainable eating need not be complicated or expensive."
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