"Luck Inclusive": Pro Infirmis Makes the (Choco) Stars Shine

With the pre-Christmas fundraising campaign "Luck Inclusive", Pro Infirmis aims to help people with disabilities gain more visibility and contribute to a more inclusive Switzerland—one where everyone can live autonomously and equally. Yet, not only people with disabilities benefit from the campaign. Each star contains a lucky code, offering chances to win various prizes—from an umbrella to a mini raclette oven, to a second-class general subscription of the Swiss Federal Railways (SBB).

Andreas Wiederkehr, responsible at Pro Infirmis, is optimistic: "When we launched the campaign a year ago, we were not sure if we would succeed in making the stars shine. But the gamble paid off, and "Luck Inclusive" was met with enthusiasm all around." He is particularly pleased that the campaign is strongly supported by people with disabilities themselves. "Many of our clients stand behind the campaign and even promote the Christmas action themselves." In an emotional TV spot, as well as in short online films on social media, people with disabilities share what luck means to them personally.

Christmas Wish: More Inclusion

The importance of commitment to more inclusion in Switzerland is highlighted by current figures. Of the approximately 1.7 million people with disabilities in Switzerland, 80 percent—or 4 out of 5—feel significantly restricted in at least one area of life. With the Christmas fundraising campaign, Pro Infirmis stands by their side advocating for more inclusion: For an equal and natural togetherness of people with and without disabilities. And for a Switzerland where everyone can participate barrier-free.

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