mooh calls for more industry solidarity and sets the course for the future

mooh calls for more industry solidarity and sets the course for the future

Challenging market environment weighs on results

President Martin Hübscher reflected on a challenging but also landmark year 2025. The year was characterized by an extraordinary market situation: Very high milk volumes met declining demand from major customers and international price slumps. At the same time, excess supply in the EU and limited processing capacities added additional pressure.

In response to the market situation, mooh took early responsibility and sold extensive volumes of C-milk for export as part of industry decisions last autumn to relieve the market. This resulted in an annual loss of around CHF -626,000 despite increased net revenue of CHF 458 million. The total milk volume from members amounted to 573 million kilograms, underscoring the cooperative's continued strong production base.

Strategy further developed and focused on the future

In response to the changing market conditions, mooh reviewed and further developed its strategy. The adjusted strategy aims to ensure that its producers once again receive a fair share of the protected milk market in Switzerland.

Key elements of this strategy include:

- Securing reliable sales channels domestically and abroad

- Establishing own processing capacities, particularly for seasonal milk peaks

- Strengthening sales in Switzerland alongside its own export activities

- Continued commitment to sustainable grassland-based milk production

mooh is also preparing for the upcoming challenges on a personnel level, strengthening and rejuvenating its board of directors. Manuel Ender (Büsserach, SO) and Peter Nüesch (Widnau, SG) were newly elected to the board. In the course of these changes, Hans Tanner (Degersheim, SG) was bid farewell.

Resolution for a fair distribution of burdens

mooh and its suppliers are not at all satisfied with the widespread lack of solidarity among all industry participants in market relief. Various cooperatives expressed strong criticism of the lack of implementation of the decisions made by the industry organization BOM and the Swiss Milk Producers SMP. Industry decisions on the distribution of C-volumes have not yet been implemented, and mooh producers bear the costs of market relief disproportionately.

Accordingly, the delegates' meeting adopted the resolution to SMP and BOM for a fair distribution of burdens.

Resolution for a fair burden distribution and a stable milk market

As a producers' organization, mooh represents the position of milk producers in the market. From 2020 to 2024, mooh significantly contributed to Swiss dairy farmers benefiting from good demand with rising milk prices.

In the last year, with milk surpluses and processing bottlenecks, mooh faced massive cuts in purchase volumes from various processors.

Cheese dairies and dairies spare their direct suppliers from volume restrictions and C-milk volumes and simply order less milk from production organizations like mooh. The prioritization of individual supplier groups often occurs deliberately to sustainably weaken mooh as the largest producers' organization and thus the position of milk producers in general. Prioritized direct suppliers support this approach because they benefit in the short term.

However, one-sided burden distribution leads to disadvantaged producers and their organizations reclaiming their market share in the protected Swiss market. This dilutes the stabilizing effect of relief measures and leads to price reductions from which all milk suppliers in Switzerland suffer.

Value creation is unnecessarily destroyed!

The cooperatives of mooh expressed great concern at their General Assembly on April 9 and addressed the following appeal to Swiss Milk Producers and BO-Milk:

- Swiss Milk Producers (SMP) must now take responsibility and ensure that all milk producers contribute equally to market relief.

- BO-Milk (BOM) must define binding rules for the implementation of its decided measures on how market relief by individual members can be implemented and the minimum A-milk share of 60% guaranteed.

- The BOM must create transparency about which organization is implementing the decided measures for market relief or volume reduction and appropriately sanction those who fail.

General Assembly mooh Cooperative, April 9, 2026

For further information please contact:
Martin Hübscher
Chairman of the Board
+41 58 220 34 50

Daniel Schreiber
Vice Chairman of the Board
+41 58 220 34 51

Editor's note: Image rights belong to the respective publisher. Image rights: mooh Genossenschaft