The new website offers visitors a clearly structured navigation, in-depth information about exhibitions and events, and improved options for individual visit planning. In collaboration with Eye- Able, a platform for digital accessibility, the digital accessibility has also been expanded: The website can be adapted to the needs of different user groups using AI and is available in seven languages. This contributes to an inclusive and user-friendly online experience.
In parallel with the website relaunch, the museum’s visual presence has been carefully further developed. The new corporate design was created in collaboration with the St.Gallen designers Bänziger Hug Kasper Florio. The aim is to sharpen the identity of the establishment in a contemporary manner and create a consistent visual foundation for future communications—both in digital spaces and on-site.
The introduction of the enhanced appearance will take place gradually from summer 2026 across different communication channels. The content exploration of the museum's role today and in the future will be deepened in the anniversary year 2027 through a comprehensive communication campaign.
With the now implemented measures, Kunstmuseum St.Gallen creates a foundation for upcoming content initiatives and invites its audience to rediscover the institution digitally.
If you need the new logo, please contact kommunikation@kunstmuseumsg.ch.
Media Contact:
kommunikation@kunstmuseumsg.ch
Nadine Sakotic
Kunstmuseum St.Gallen
Head of Communications and Marketing
T +41 71 242 06 84
www.kunstmuseumsg.ch