Panini and Theodora Foundation launch joint card game
15.04.2026 | from Panini Suisse AG
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Image rights: Panini Suisse AG
15.04.2026, For over 60 years, the Panini Group has been synonymous worldwide with collecting passion, emotions, and unforgettable childhood moments. In Switzerland, Panini has been firmly established for 15 years now - marking a milestone that represents the perfect moment to accomplish something truly special: a cooperation with genuine societal impact and a clear goal: to bring smiles to even more children.
Together with the Theodora Foundation, Panini launches the new collection and card game 'Play for Smiles', combining the joy of collecting with strong social commitment. At the heart of the initiative are the dream doctors from the Theodora Foundation, who for over 30 years have dedicated themselves to bringing moments of joy and lightness to children in hospitals and specialized institutions.
The idea for the collaboration emerged from a simple yet touching moment: the dream doctors from the Theodora Foundation distribute stickers to children during their visits - small gestures with a big impact. This led to the vision of creating a card game. After contacting Panini, this idea became a reality within just 12 months.
More Than Football - Panini Connects Generations
Panini is widely recognized for its iconic football stickers. However, the world of Panini extends far beyond: for decades, the company has been developing creative collection concepts that captivate and connect people of all ages. With 'Play for Smiles', Panini demonstrates how collecting can not only bring joy but also contribute positively to society.
A central component of the cooperation is its social contribution: 25 percent of the sales proceeds go directly to the Theodora Foundation. Panini is responsible for the entire development, production, and distribution, and also guarantees the foundation a minimum contribution - irrespective of sales success.
Proven Principle Meets Playful Innovation
'Play for Smiles' is based on Panini's proven principle and introduces a new dimension: besides collecting, the cards can also be actively used as a game. This creates a versatile experience for children, teenagers, and adults alike.
The high-quality metal box (tin box) contains 60 cards and a game guide in German, French, Italian, and English. All collection or playing cards are also labeled in these four languages.
Additional cards are available in classic collection packs. 'Play for Smiles' is now available throughout Switzerland, among other places at K-kiosks and in the webshops of Panini and the Theodora Foundation.
Press Contact:
customerservice@panini.ch
044 883 22 01
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Panini Suisse AG
Founded in 1961 as a family business in Modena, Italy, the Panini Group today is the global market leader for self-adhesive stickers and trading cards.
As a multinational company, Panini is one of the major publishers for comics, youth magazines, and mangas in Europe and Latin America and is an essential distribution company for third-party products, particularly in Italy, France, and Spain.
Note: The "About Us" text is taken from public sources or from the company profile on HELP.ch.
Source: Panini Suisse AG, Press release
Original article published on: Panini und Stiftung Theodora lancieren gemeinsames Kartenspiel