Pets Instead of Children? Why Premium Dog Care is Becoming a Trend.

As traditional family models are evolving and birth rates are declining, pets - especially dogs - are becoming increasingly important for many people. In parallel, the pet industry is also undergoing significant changes: topics such as 'pet inflation', the humanization of pets, and the rising demand for professional dog care and premium dog kennels are shaping a growing market.

In the Eurozone, the costs associated with pets have risen by around 31.5 percent between 2015 and 2025 - much more than general inflation. Despite rising living costs, many people are increasingly investing in quality, security, and professional care for their animals.

Züripets GmbH from Zurich is also observing this development. The company has specialized in structured premium dog care and premium dog boarding at hospitality level and is increasingly perceived by customers and media reports as a kind of 'five-star hotel for dogs'.

'We have been observing for several years that the expectations of many dog owners have changed significantly,' explains Beatrice Karlen, managing director of Züripets. 'Nowadays, it is no longer just about supervising a dog. Many people expect structure, security, hygiene, transparency, and a professional environment - similar to what is known from international hospitality or other high-quality service sectors.'

In particular, since the pandemic, the demand for professional dog care has significantly increased. At the same time, the emotional significance of pets in urban daily life is also rising.

A clear societal shift is also evident: as birth rates in many European countries are declining, dogs are increasingly assuming the role of close daily companions and emotional anchors for many people.

This development is clearly reflected in daily care: more and more dog owners today expect professional procedures, fixed group structures, transparent communication, high hygiene standards, and reliable 24/7 care.

While traditional dog kennels were often functionally oriented in the past, modern dog care is increasingly developing into a structured hospitality concept - with individual care, social groups, rest phases, workload, and an environment more aligned with high-quality service and hotel standards.

The Zurich-based premium dog hotel and premium dog boarding facility Züripets offer structured day and vacation care, home services, dog concierge services, fresh cuisine, coordinated veterinary care, travel and airport services, up to private jet transfers for international clients. Many dogs spend not only individual days but regularly their vacation stays there.

With multiple locations in the Zurich area - including close proximity to Zurich Airport - Züripets is increasingly positioning itself as an international premium address for professional dog care. The company offers 365 days a year of structured care at the hospitality level with 24/7 accompaniment and travel, concierge, and airport services.

The care takes place in a specially designed infrastructure with around 2,000 m² of open-air area and direct access to a 16-hectare recreational area in the Zurich region. Dogs are integrated into social groups, accompanied, and supervised - with a focus on safety, structure, rest phases, and controlled workload.

In addition to local clients, Züripets today also caters to international guests, expats, and personalities from business, culture, and the public sphere. Transparency, trust, discretion, and reliability are becoming increasingly important.

The development shows that the pet industry is increasingly shifting from a classic care market to an emotional and quality-driven premium segment - comparable to developments already observable in other lifestyle and service industries.

Züripets GmbH is a Swiss provider of premium dog care and premium dog boarding with multiple locations in the Zurich area - including close proximity to Zurich Airport. The company offers 365 days a year structured day and vacation care at the hospitality level with a focus on safety, transparency, quality, and professional procedures - including 24/7 care, home services, travel, and airport services. Despite premium positioning and hospitality concept, Züripets continues to rely on competitive prices and an attractive price-performance ratio.

www.zueripets.ch

Press contact:
Züripets GmbH
Beatrice Karlen
Managing Director
Boulevard Lilienthal 5
CH-8152 Glattpark (Zurich)
+41 44 810 80 00
mail@zueripets.ch
www.zueripets.ch

Editor's note: Image rights belong to the respective publisher. Image rights: Züripets GmbH