Reka invests in new holiday resort on Elba and strengthens its social commitment

The consolidated net income was significantly increased for the second consecutive year, reaching a new record high of CHF 132.4 million in 2025. While revenues from Reka Money rose by 2.9% to CHF 22.6 million, net income from Reka Holidays increased by 3.6% to CHF 81.8 million. Income from asset investments grew by 18.8% to CHF 27.9 million. The gross profit increased by 4.1% to a record value of CHF 89.7 million. In addition, the Reka Group invested around CHF 27 million in holiday facilities and product development. Consequently, Reka can report an operating result of CHF 0.9 million and meets the target of a balanced operating result in a multi-year perspective.

Reka Card continues to grow

With the introduction of the Reka Gift Card, Reka made another significant step towards digitisation in 2025. The sale of classic Reka Checks was discontinued at the end of 2025; no new checks have been issued since. The Reka Card maintained its strong position in 2025 as a popular fringe benefit in Switzerland. More than 4,500 companies, organisations, and institutions enabled their employees and members to obtain discounted Reka Money. Total sales volume rose to CHF 514 million. Demand for Reka Rail+, the purpose-bound mobility budget, developed very dynamically: sales volume increased by 155% to approximately CHF 21 million.

Reka Holidays boosts domestic demand

The Reka Holidays division achieved operating income of CHF 81.8 million in 2025, an increase of 3.5% compared to the previous year, despite the temporary closure of the Lenk holiday village, which is currently being rebuilt. Reka operates 16 holiday facilities across Switzerland. Additionally, Reka manages other facilities, such as the Swiss Holiday Park in Morschach, the Parkhotel Brenscino in Brissago, and the Reka Holiday Resort Golfo del Sole in Tuscany (IT).

New Reka Holiday Resort on Elba

With the acquisition of the Ortano Mare holiday resort on the island of Elba, Reka successfully expanded its international business in 2025. The facility includes 120 holiday apartments, 120 hotel rooms, and a wide range of gastronomic, sports, and leisure activities. The first operational season will begin on 13 May 2026. In the coming years, Reka will gradually renew the resort. Planned improvements include the renovation of holiday apartments and the expansion of new service offerings, particularly in gastronomy and water sports. Additionally, due to the geographic proximity to the Reka Holiday Resort Golfo del Sole, comprehensive synergies in management, operations, and marketing can be achieved.

Social commitment is strengthened

A central pillar of Reka is social commitment. Childcare in the holiday villages (Rekalino) remains free of charge, and barrier-free holidays are promoted. Thanks to the Reka Foundation Holiday Aid, around 950 single parents and families affected by poverty enjoyed carefree holidays last year for just CHF 200. The revised strategy aims to further expand and strengthen social engagement.

Editor's note: Image rights belong to the respective publisher. Image rights: Schweizer Reisekasse (Reka) Genossenschaft / Photographer: Andrea Campiche, zvg Reka