Housing is a scarce commodity in Switzerland, and this is particularly true for homes for sale. For brokers, this means that mandate acquisition is more important today than ever. However, the competition for these contacts is intense, often time-consuming, and associated with high marketing costs. This is where SMG Real Estate comes in: The company, which already operates three of Switzerland's best-known real estate platforms—ImmoScout24, Homegate, and Flatfox—acquires the portal www.immoverkauf24.ch from immoverkauf24 in Germany as part of an asset deal. The acquisition only includes the Swiss business portal itself; employees are not taken over or integrated. With this acquisition, SMG Real Estate strategically expands its offering in the area of mandate acquisition, which involves inquiries from sellers. These are property owners who have been verified by phone and are planning to sell their property in the near future.
'By incorporating immoverkauf24, we add another piece to our existing platform portfolio,' says Martin Waeber, Managing Director of SMG Real Estate. 'The platform seamlessly fits into our strategy of providing brokers with the best digital tools throughout the entire marketing process—from acquiring new sales mandates to successful completion,' Waeber continues.
Cinja Barck, Managing Director of immoverkauf24, explains: 'The Swiss business of immoverkauf24 is being transferred to SMG Real Estate—a company that is rooted in the Swiss market and knows it well. We will continue to operate the business of immoverkauf24 in Germany and Austria without change.'
With this step, SMG Real Estate strengthens the business foundation for brokers in Switzerland, creating new opportunities to win sales mandates and successfully broker properties more quickly, benefiting not only searchers but all parties involved in the Swiss real estate market.
immoverkauf24 and SMG do not disclose the purchase price. However, the transaction is manageable concerning the total business volume of SMG Real Estate.