SMG Real Estate Acquires the Swiss Business of immoverkauf24
17.11.2025 | from SMG Real Estate
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17.11.2025, With the acquisition of the Swiss business of the online platform immoverkauf24, SMG Real Estate strategically strengthens the area of digital mandate acquisition. This addition expands SMG Real Estate's existing portfolio with the crucial element of acquiring sales properties, thereby further assisting real estate professionals in marketing more properties in a shorter period. In a market where housing is in demand but supply is scarce, immoverkauf24 provides brokers with digital opportunities to make their business even more efficient and successful.
Housing is a scarce commodity in Switzerland, and this is particularly true for homes for sale. For brokers, this means that mandate acquisition is more important today than ever. However, the competition for these contacts is intense, often time-consuming, and associated with high marketing costs. This is where SMG Real Estate comes in: The company, which already operates three of Switzerland's best-known real estate platforms—ImmoScout24, Homegate, and Flatfox—acquires the portal www.immoverkauf24.ch from immoverkauf24 in Germany as part of an asset deal. The acquisition only includes the Swiss business portal itself; employees are not taken over or integrated. With this acquisition, SMG Real Estate strategically expands its offering in the area of mandate acquisition, which involves inquiries from sellers. These are property owners who have been verified by phone and are planning to sell their property in the near future.
'By incorporating immoverkauf24, we add another piece to our existing platform portfolio,' says Martin Waeber, Managing Director of SMG Real Estate. 'The platform seamlessly fits into our strategy of providing brokers with the best digital tools throughout the entire marketing process—from acquiring new sales mandates to successful completion,' Waeber continues.
Cinja Barck, Managing Director of immoverkauf24, explains: 'The Swiss business of immoverkauf24 is being transferred to SMG Real Estate—a company that is rooted in the Swiss market and knows it well. We will continue to operate the business of immoverkauf24 in Germany and Austria without change.'
With this step, SMG Real Estate strengthens the business foundation for brokers in Switzerland, creating new opportunities to win sales mandates and successfully broker properties more quickly, benefiting not only searchers but all parties involved in the Swiss real estate market.
immoverkauf24 and SMG do not disclose the purchase price. However, the transaction is manageable concerning the total business volume of SMG Real Estate.
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SMG Real Estate
SMG Swiss Marketplace Group AG is a pioneering network of online marketplaces and an innovative digital company that simplifies life for people with forward-thinking products.
SMG Swiss Marketplace Group AG provides its customers with the best tools for their life decisions. The portfolio includes Real Estate (ImmoScout24, Homegate, Flatfox, alle-immobilien.ch, Immostreet.ch, home.ch, Publimmo, Acheter-Louer.ch, CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24), General Marketplaces (anibis.ch, tutti.ch, Ricardo) and Finance and Insurance (FinanceScout24, moneyland.ch). The company was founded in November 2021 by TX Group AG, Ringier AG, Die Mobiliar, and General Atlantic.
Note: The "About Us" text is taken from public sources or from the company profile on HELP.ch.
Source: SMG Real Estate, Press release
Original article published on: SMG Real Estate übernimmt Schweizer Geschäft von immoverkauf24