All the topics that move people, now also where they are on the go. From now on, Beobachter content can be seen on Livesystems digital screens in German-speaking Switzerland. The offering complements the previous Blick news content with service topics on law and justice, consumption, and work. Directly from the Beobachter editorial team: Practical, reliable, and relevant.
Dominique Strebel, Editor-in-Chief Beobachter: "Whether it's the app, chatbot, via social media, through push notification, or in the newsletter – and now directly via digital screen. The partnership with Livesystems ideally completes the channels through which we reach people. The screens are where life happens, and Beobachter has always illuminated everyday topics and provided solutions. Now directly to where people are on the move."
The launch of the new offering is flanked by a multi-stage campaign. The central element includes three short brand films that capture the diversity of Beobachter in concise messages: Everyday life is full of questions, and Beobachter provides the answers. On public transport, while shopping, at the petrol station.
Following Blick and Beobachter, additional brands from the Ringier Medien Schweiz portfolio will be gradually introduced in the coming months, including Schweizer Illustrierte, L’Illustré, cash, Bilanz, Handelszeitung, and PME.
Media Contact:
Ringier AG
Dufourstrasse 23
8008 Zurich
Switzerland
+41 44 259 61 11
info@ringier.ch