Sushi lovers know the situation: consumption on the go is often cumbersome due to chopsticks and soy sauce dishes. From 13th May, the retailer is offering an alternative in the form of sushi rolls, integrating a global trend into everyday life in Switzerland. Thanks to special packaging, the rolls can be easily pushed up. This 'pop-up' mechanism allows sushi to be consumed straight from the hand, without the need for additional cutlery or dishes.
Collaboration with Lucerne Gastronomy Experts
Developed in cooperation with the team from the Lucerne restaurant KAITEN, the rolls focus on proven quality and authentic recipes. Whether for a lunch break, on the train, or as a snack in between: the partnership combines gastronomic expertise with the logistics of Lidl Switzerland. The offer is available in all stores starting tomorrow.
Selection of Four Variants at Lidl Price
The assortment includes four varieties: tuna, salmon, surimi, and a vegan option. The smart discounter offers these products at a price of CHF 7.99 per roll (225g, 250g).
The Sushi Pop Ups will be available from tomorrow, Wednesday, 13th May, during the promotion week in all Lidl stores in Switzerland.
Press Contact:
Media Team
Dunantstrasse 15
8570 Weinfelden
Tel.: +41 (0)71 627 82 00
Email: media@lidl.ch