Swiss Fibre Net and Swiss FibreCo Launch New Brand Identity

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25.06.2026 | from Swiss Fibre Net AG

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Swiss Fibre Net AG
Image rights: Swiss Fibre Net AG

25.06.2026, Bern - As of today, Swiss Fibre Net AG (SFN) and Swiss FibreCo AG (SFC) present themselves with a modernised brand identity. With new logos, a sharpened visual identity, and the new website at www.swissfibrenet.ch, the two companies underscore their role as leading partners in the Swiss fibre optic market. The official launch will take place during the ASUT Summit 2026 in Bern.


The new brand identity is a reflection of the strategic development of SFN and SFC. The aim is to enhance the visibility of the companies, strengthen brand presence, and highlight their positioning as powerful, reliable, and future-proof partners for fibre optic solutions more clearly. The new logos represent a modern, striking and confident appearance, reflecting the importance of both companies for the Swiss FTTH wholesale market.

"With the new appearance, we make visible what SFN and SFC have stood for years: partnership, reliability, and the ability to connect regional fibre networks into a powerful national infrastructure," says Andreas Waber, CEO of Swiss Fibre Net AG. "The new identity expresses our ambitions and market standing even more clearly."

The new website www.swissfibrenet.ch will serve as the central information and communication platform for the companies. Customers, network partners, providers, and other stakeholders will get a comprehensive overview of the service offerings, current projects, and the development of the Swiss fibre optic market. Additionally, the digital presence will be further expanded through existing social media channels.

SFN and SFC see themselves as neutral and non-discriminatory enablers of the Swiss fibre optic landscape. Together, they create the conditions for an open, competitive, and sustainable FTTH market. With over a million accessible usage units and a strong presence in the regions, the companies contribute significantly to Switzerland's digital future.

Today's brand relaunch marks another milestone in the development of SFN and SFC and lays the foundation for even greater perception in the wholesale environment.

Swiss FibreCo AG

Swiss FibreCo AG is a subsidiary of Swiss Fibre Net AG (SFN) and invests in the expansion of open-access fibre optic networks in Switzerland. The goal is to provide a comprehensive, powerful, and sustainable fibre optic infrastructure.

Press Contact:
Andreas Waber
CEO Swiss Fibre Net AG
+41 79 668 90 78
andreas.waber@swissfibrenet.ch
https://www.swissfibrenet.ch/news

Editor's note: Image rights belong to the respective publisher. Image rights: Swiss Fibre Net AG


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Swiss Fibre Net AG


Switzerland requires a comprehensive FTTH network to meet the growing bandwidth demands and remain competitive internationally.

Economically, constructing and operating a single FTTH network accessible non-discriminatorily to all telecom providers makes sense. This ensures fair competition among telecom providers, offering end-users the best service at the lowest costs.

Swiss Fibre Net AG is a joint venture of local energy suppliers and cable network operators in Switzerland. It connects the local fibre networks of its network partners into a large-scale, homogeneous, and open 'Swiss Fibre Net', offering it non-discriminatorily to nationwide telecom providers. Thus, Swiss Fibre Net AG is a guarantor for competition in the telecommunications market.

Note: The "About Us" text is taken from public sources or from the company profile on HELP.ch.

Source: Swiss Fibre Net AG, Press release

Original article published on: Swiss Fibre Net und Swiss FibreCo treten mit neuem Markenauftritt auf


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