With the new section, news, corporate announcements, market information, and media content can now be published in English. Swiss-Press.com thereby creates an additional platform for Swiss companies, associations, institutions, and international partners who wish to make their content accessible to an international audience.
The new English news section is specifically targeted at export-oriented Swiss SMEs, start-ups, organizations, associations, as well as companies with international customers, investors, and business partners.
More International Visibility for Swiss News
The German-language main page of Swiss-Press.com is already very well positioned on Google. New contributions often become visible in Google search within just a few minutes and appear quickly on Google News as well.
With the new area at /en, this reach is now deliberately extended to English-language search queries and international users.
The new page is now accessible at:
https://www.swiss-press.com/en
Especially for Swiss companies with an international focus, English visibility is becoming increasingly important. Content in English improves discoverability on Google, enhances perception in the international environment, and increases the chance of being found by media, business partners, and interested parties outside the German-speaking region.
Technical Basis for Quick Discoverability
The most important technical foundations have already been created for the new English news section.
These include integration with Google Search Console, a new Sitemap.xml for the English section, and registration with Google News.
This provides the best conditions for new English articles to be indexed by Google and included in the news section as quickly as possible.
Expansion of the International Media Platform
With this expansion, Swiss-Press.com further strengthens its position as a digital media platform for Swiss economic and corporate news.
The new English section will continually be supplemented with current news from the fields of economy, companies, innovation, start-ups, technology, and events in the coming days and weeks.
Swiss-Press.com thus takes another important step in making Swiss content even more visible nationally and internationally.
Media contact:
HELP Media AG / Swiss-Press.com
André Rauch, Managing Director
Phone: +41 44 240 36 40
E-mail: info@swiss-press.com
Web: https://www.swiss-press.com/en