The Art of Doing Things Differently: Inspirations from Lateral Thinkers – Networking Conference Program Now Online

18.12.2025 | from Responsible Hotels of Switzerland

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Responsible Hotels of Switzerland
Image rights: Hotel Weissenstein

18.12.2025, Three leading sustainability initiatives in Swiss tourism – ibex fairstay, Responsible Hotels of Switzerland and myclimate «Cause We Care» – are joining forces to host a joint networking conference for the first time. Under the theme «The Art of Doing Things Differently: Inspirations from Lateral Thinkers», the meeting will take place on March 9th and 10th, 2026 at Hotel Weissenstein, Solothurn.


Inspirations and impulses from lateral thinkers

The program is now set and brings together diverse perspectives from science, practice, and technology. Highlights include the keynote by Prof. Dr. Johanna Gollnhofer (HSG) on «Sustainability with Impact: How to Reach the Masses» as well as the discussion on «Man, Machine & Morality: AI Between Feasibility & Responsibility» with Olga Heuser (DialogShift) and Dr. Alexandra Kaiser-Duliba (HSLU).

Other program points include excursions to innovative projects in the Thal Nature Park, a live podcast recording of the HTR Podcast «Destination Switzerland» with guest Andrin Willi, inputs from Martin Jucker (Jucker Farm) on regenerative agriculture, as well as the benchmark Change Maker Hotels. Traditionally, the general meeting of the Responsible Hotels of Switzerland is also held at this conference. The full program can be accessed online: ibexfairstay.ch/netzwerktag.

Joint platform for exchange and networking

With the first joint conference, the three organizations aim to strengthen exchange within the sustainable tourism community and promote practical solution approaches. The event offers space for discussions, inspiration, and new partnerships – across institutions and industries.

ABOUT IBEX FAIRSTAY

ibex fairstay has been guiding Swiss accommodation establishments towards sustainable management for over 25 years. To date, this includes over 140 establishments, with 30 others in the certification process. With a unique, practical industry solution for certification, it distinguishes accommodation and gastronomy businesses that exceptionally recognize their responsibility for comprehensive sustainable action. Through a profound set of criteria, supported calculations, and analyses, the operation is scrutinized, and improvement possibilities are pointed out. ibex fairstay is recognized for «Swisstainable Level III- Leading» by Switzerland Tourism.

ABOUT myclimate «Cause We Care»

myclimate «Cause We Care» is the climate protection and sustainability program for tourism and events. Since 2017, it has enabled businesses and guests to take joint responsibility: Guests make a voluntary contribution, which the businesses double. The funds go into the company’s own sustainability fund, with which local measures are implemented and high-quality myclimate climate protection projects are simultaneously supported. With the new digital platform, businesses have simple tools for CO2 accounting, measures planning, and communication at their disposal. More than 150 partners are already participating, over 9 million bookings have saved 143,000 tons of CO2 and about CHF 18.5 million have been mobilized for sustainable measures.

ibex fairstay
Céline Tschannen
Elestastrasse 1
CH-7310 Bad Ragaz
Phone +41 (0)81 354 98 06
ctschannen@ibexfairstay.ch

Editor's note: Image rights belong to the respective publisher. Image rights: Hotel Weissenstein


Conclusion of this article: « The Art of Doing Things Differently: Inspirations from Lateral Thinkers – Networking Conference Program Now Online »

Responsible Hotels of Switzerland

Responsible Hotels of Switzerland is an association founded in November 2021 by hotels for hotels.

The association’s aim is to provide a showcase for hotels that have implemented pioneering projects in sustainability and to give their special achievements a platform. We offer a solution for guests with high demands on responsible travel.

Note: The "About Us" text is taken from public sources or from the company profile on HELP.ch.

Source: Responsible Hotels of Switzerland, Press release

Original article published on: Die Kunst des Andersmachens: Inspirationen von Querdenkern - Netzwerktagung Programm jetzt online