Anteprima Concept, with its brands Bättig and Manufakt, stands for premium design and outdoor furniture that have been considered classics for decades. They combine timeless design with Swiss quality, craftsmanship, and high recognizability. The integration provides a solid foundation to strategically expand additional product brands with a distinct positioning.
Synergies Strengthen, Promote Growth
The Anteprima manufacturing facility in Hungary increases the Group’s production capacities and opens up additional opportunities for the group-wide production of standardized products. With the acquisition, the Hammer Group further consolidates its position in marketing in the fields of architecture, gastronomy, and public spaces.
According to Harry Kramis, CEO of Hammer Group: "The integration brings operational and strategic synergies in sales, market presence, and production. With the competent team from Anteprima Concept, we are building an important growth block for the corporate group and the shared future."
In sales, Anteprima cooperates with MAKK AG, a subsidiary of the Hammer Group. Emilio Melliger, CEO of MAKK AG, is responsible for the integration and further development of Anteprima Concept AG within the group. "With Bättig and Manufakt, two strong Swiss brands complement our group’s portfolio. We aim to preserve the identity and character of these design classics, enhance their market visibility, and advance the development of new perspectives for customers, partners, and the brands themselves," explains Melliger.
Media Contact:
consign partners AG
Richard-Wagner-Strasse 6, 8002 Zürich
Phone: +41 44 210 30 60
Email: hammer@consign.ch