The Swiss Milk Day - A Celebration Across the Country
13.04.2026 | from Schweizer Milchproduzenten SMP Genossenschaft
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13.04.2026, On April 11, Switzerland celebrates its 'white gold'. Across the country, milk producers open their doors to share their passion, let people experience the authentic taste of Swiss milk, and offer a day dedicated to conviviality. A wonderful opportunity to meet those who live our milk tradition every day.
For many years, the Swiss Milk Day has been a fixed and delightful event for the entire population. This year, young and old alike have the opportunity to meet milk producers in person, taste Swiss dairy products, and participate in various activities.
At the Swissmilk stands, visitors can expect a variety of playful and enjoyable experiences: milking a cow, face painting for children, or creative barista specialties. All these activities invite you to celebrate Swiss dairy products and the people behind them.
Strong Partnerships
This year's edition of the Swiss Milk Day benefits from close collaboration with many significant industry players. These include Aldi Suisse, Lidl Suisse, as well as major retailers Migros and Coop, who actively promote Swiss milk and its values. Their commitment underscores the importance of local, sustainable, and high-quality production. The president of the Swiss Milk Producers SMP, Boris Beuret, will participate in the Swiss Milk Day in the city of Lucerne. He will seek direct interaction with the public and engage with various partners, including representatives of the local cooperative ZMP.
The Value of Swiss Milk
Milk and dairy products not only stand for quality and enjoyment but are also the result of the dedicated work of Swiss farming families who commit themselves daily to nature and animal welfare. In a grassland like Switzerland, milk is a central part of our identity. Produced locally and sustainably, it doesn’t travel long distances before ending up in our glasses.
Choosing Swiss milk means supporting our traditions, appreciating the work of our milk producers, and promoting environmentally conscious production. Good reasons to choose Swiss milk and dairy products in everyday life.
Information
Brigit Zbinden, Head of Live Communication Sustainability: 079 813 10 75
Christa Brügger, Head of Communication SMP: 031 359 52 14
Swiss Milk Producers
Laubeggstrasse 68
P.O. Box
3006 Bern
Phone: 031 359 51 11
Email: smp@swissmilk.ch
Editor's note: Image rights belong to the respective publisher.
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Schweizer Milchproduzenten SMP Genossenschaft
The Association of Swiss Milk Producers offers numerous services. Customers receive comprehensive advice and support on translations, market research, advertising, marketing logistics, and finance & fiduciary services.
Customers close to agriculture benefit from a broad range of services at SMP. With expertise, industry knowledge, and commitment, they are supported in the areas of translations, media, market research, media planning, marketing logistics, and finance & fiduciary services. The translation service Trait d'Union in Bern has been providing professional translation, text adaptation, and interpreting for letters, protocols, brochures, teaching materials, or websites for over 20 years. It specializes in science and technology, nutrition, agriculture, and public relations.
In the field of market research, the organization of the Swiss Milk Producers has a strong track record and 40 years of experience. Services include conception, method selection, and questionnaire design. Surveys are conducted and evaluated personally. The Swissmilk marketing logistics offers customers numerous services in the planning and constructional implementation of promotions, events, and trade show appearances domestically and abroad. This includes warehousing, shipping, infrastructure maintenance, event planning, scheduling and transport, as well as event construction.
AMS Media offers its customers all services as a media agency for product promotion and marketing. Together, media concept and strategy are developed. Planning, realization, and controlling of the media advertising appearance follow. Customers benefit from extensive industry knowledge and the best contacts with media providers.
Companies in the milk and agriculture sectors receive comprehensive support in finance, fiduciary, and personnel areas. Offerings include setting up and maintaining financial and operational accounts, preparing financial statements, assisting in the budgeting process, financial and liquidity planning, or personnel and salary administration.
Note: The "About Us" text is taken from public sources or from the company profile on HELP.ch.
Source: Schweizer Milchproduzenten SMP Genossenschaft, Press release
Original article published on: Der Tag der Schweizer Milch - ein Festtag im ganzen Land