TUI Launches Family Campaign for Summer 2026
30.12.2025 | from TUI Suisse Ltd
Reading time: 3 minutes
30.12.2025, TUI Suisse Focusses Summer 2026 on a Clear Goal: Maximum Stress-Free Planning of Family Holidays at Attractive Prices. To achieve this, the tour operator is launching the biggest family offensive of the past years with fixed children's prices, free hotel stays for kids, and numerous new family hotels. 'Families are one of our most important target groups in the summer season. That's why we are once again launching targeted offers this year to provide them with early planning security and access to particularly attractive early booking discounts,' says Philipp von Czapiewski, Managing Director of TUI Suisse.
Trend: Families Book Earlier – Planning Security and Price are Key
Currently, the family share in bookings for summer 2026 is at 40 percent. Popular summer destinations among TUI guests with children include Greece, Turkey, and Egypt, as well as Spain. Families need planning security. They book early to secure large family rooms and attractive prices. Flexible tariffs and clear cost structures are crucial for this. All-Inclusive remains the preferred catering option for families – about 70 percent choose it.
Package Holidays with Children from 149 CHF
From now on, the large TUI family campaign applies to flight package holidays: Children travel in the period from May 1 to September 30, 2026, starting from 149 CHF – even during the summer holidays. This year, TUI guests can choose their accommodation at particularly low children's prices from around 200 family-friendly hotels and clubs. In addition, selected holiday resorts, such as TUI Magic Life, also offer attractive discounts on the club price for teenagers up to 15 years.
Children Stay for Free
In numerous family hotels in Germany, Austria, Italy, Croatia, Poland, and France, holidays are even free for children: With their own travel arrangements, children up to 11 years stay free in their parents' room – regardless of the length of stay. Also, in selected Robinson Clubs, for example in the Maldives, children up to 14 years only pay for the flight.
More Choice: New Family Hotels in Summer 2026
TUI is significantly expanding its offerings for families. A real highlight next summer: The new TUI Kids Club Gardaland Magic in Italy with large family rooms, German-speaking childcare, and Half Board Plus. Unbeatable extra: Unlimited entry to the Gardaland, Sea Life, and Legoland Water Park. For children, this means endless adventures and for parents, relaxed days by the lake. On the southern coast of Sardinia, the newly built TUI Blue Pardu combines stylish design with Italian Dolce Vita. The also newly constructed TUI Blue Aura Maris is located directly on the fine sandy beach of Caorle and delights families and sports fans with numerous sports options on the beach, an infinity pool with a separate children's area, and two spacious rooftop terraces. There are also new destinations to choose from. For the first time, Monastir and Araxos/Patras enrich the family campaign with an attractive portfolio.
Inclusion at TUI Blue on Holiday: Sensory Rooms for Neurodiverse Children
TUI Blue is developing special sensory rooms for families with neurodiverse children. The rooms offer a calming environment with soft lighting and interactive elements for relaxation. The launch will take place in summer 2026 in three family hotels: TUI Blue Tropical on the southern Turkish Aegean, TUI Blue Palm Garden on the Turkish Riviera, and TUI Blue Atlantica Aeneas Resort in Cyprus. The offer is complemented by inclusive activities such as 'Parent & Baby Sensory Adventures' and family programmes for emotional regulation.
Daily Travel Tips for Families:
On Mallorca, at the TUI Kids Club Cala Mandia, a week in a studio with All-Inclusive and flight from Zurich costs, for example, 905 CHF per adult and 149 CHF per child until the day before their 12th birthday on May 7, 2026.
The Robinson Djerba Bahiya offers a week’s stay in a double room with all-inclusive and flight from Zurich on, for example, June 18, 2025, for the price of 1301 CHF per adult and 399 CHF per child up to 12 years.
Further information and the possibility to book are available at tui.ch/de/kinderfestpreis and in all TUI branches. The offers of the family campaign are specially marked.
Media Contact: TUI Suisse Ltd Hagenholzstrasse 60 8050 Zurich Switzerland www.tui.ch
Editor's note: Image rights belong to the respective publisher.
Conclusion of this article: « TUI Launches Family Campaign for Summer 2026 »
TUI Suisse Ltd
TUI Suisse Ltd. is the third largest tourism company in the Swiss market. As a generalist in travel, TUI is a high-quality provider of travel and experience, offering the largest and broadest tourist product portfolio in the Swiss market at the best value for money. The product portfolio ranges from package holidays, tours and activities at the destination, to cruises, rental cars, and motorhomes. In addition to the core brand TUI, the brands airtours and Cruisetour belong to the company. Sales are conducted through more than 50 own travel agencies in German and French-speaking Switzerland and the company's own online portal www.tui.ch, as well as through 450 partner travel agencies throughout Switzerland.
TUI Suisse Ltd. is a wholly-owned subsidiary of the TUI Group. As one of the world’s leading travel groups, it provides integrated services for its 27 million customers from a single source. The TUI Group includes over 400 hotels and resorts with premium brands such as RIU, TUI Blue, and Robinson, and 16 own cruise ships, from the luxury-class MS Europa and MS Europa 2 and expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in the UK. Global responsibility for sustainable economic, ecological, and social action is at the core of the company's culture. The TUI Care Foundation, initiated by TUI, relies on the positive effects of tourism in 25 countries, focusing on education and training and the strengthening of environmental and social standards.
Note: The "About Us" text is taken from public sources or from the company profile on HELP.ch.
Source: TUI Suisse Ltd, Press release
Original article published on: TUI startet Familienaktion für Sommer 2026