The Yearbook Media Quality 2026 from the fög - Research Center for the Public Sphere and Society attests once again to the high journalistic quality of SRG's offerings. In radio, television, and online sectors, they perform above the average of other media types examined. SRG's offerings, alongside titles like NZZ and Le Temps, are among the most trusted media in Switzerland.
The highest quality scores are achieved by SRG's radio and television information offerings with 7.6 and 7.5 out of 10 points, respectively. SRG's online offerings also increased compared to the previous year, now reaching 6.6 points. The yearbook attributes this development mainly to improvements in contextualization and professionalism.
The Yearbook also highlights the public's expectations of SRG. An in-depth study published in the yearbook shows that SRG continues to enjoy strong support from the public and that public media are seen as important. Respondents associate SRG not only with reliable information but clearly expect a diverse offering in information, culture, education, sports, and entertainment. The results indicate that the public expects SRG to offer a broad range for all language regions.
The study also shows that the public expects SRG to make its content accessible through relevant digital channels. Digital platforms are particularly important to younger users, with around 70 percent of 18 to 24-year-olds viewing a presence on social media as important. A majority of younger people also want text formats alongside video and audio content on SRG's digital channels.
These findings underline the importance of a strong digital presence for SRG. "Our fundamental media provision, the Swiss public service, must be present where people use media and public debates occur," says Susanne Wille, Director-General of SRG. "In order to fulfil our constitutional mandate in the long term and to contribute to opinion formation and cohesion, we must continue to develop in the digital space." Key journalistic achievements of SRG are also viewed positively. Respondents particularly credit SRG with objective and accurate reporting and also positively judge the consideration of different political opinions.
The Yearbook also addresses the issue of misinformation in another study. About 57 percent of respondents see this as a major problem and consider professional news media indispensable. The fact that the public also attaches great importance to the expansion of fact-checking offers and the promotion of media literacy by SRG aligns with key journalistic goals of public service.
The results underscore the importance of a broad and digitally accessible public service that contextualizes reliable information, offers a diverse array, showcases different perspectives, and thus contributes to opinion formation.