30,000 Festival-Goers Celebrate the Return of the Harley-Davidson Euro Festival to Saint-Tropez

Camping de la Plage near Saint-Tropez provided the perfect setting for four days of action and performances by Rag ’n’ Bone Man, Royal Republic, and Eagle-Eye Cherry. Additionally, up-and- coming talents like the winners of the Harley-Davidson Music Competition, Franck & Damien from France, Atwood from Italy, and Stoned at Pompeii from Spain took the stage. More than 70 vendors offered H-D merchandise and accessories on-site, and the Harley Bar was the heartbeat of the festival all weekend.

A special moment for the guests was the unveiling of the new Harley- Davidson Fat Boy Gray Ghost, hosted by Karen Davidson, great-granddaughter of one of the company founders. As the fifth model in the Harley-Davidson Icons Motorcycle Collection, the Gray Ghost, limited to 1,990 units worldwide and featuring the captivating Reflection paint, celebrates 35 years of fat-custom styling. Festival visitors also had the chance to meet the Harley-Davidson x Dynojet Factory Race Team rider James Rispoli, who engaged with numerous fans after Harley- Davidson announced its strategic partnership with MotoGP. A new racing series featuring H-D bagger racers is set to start at select MotoGP race weekends worldwide in 2026.

Of course, festival attendees were able to experience the latest Harley-Davidson models up close during exclusive test rides, including the new cruiser lineup, the fully equipped Street Glide Ultra, the adventure sport bike Pan America 1250 ST, and the latest electrically powered LiveWire models.

The custom bike show, held on Friday in Grimaud, showcased 84 unique machines highlighting top creativity and craftsmanship made in Europe. Harley-Davidson congratulates this year's winners and celebrates the 'Best in Show' custom bike by Belgian Pepe Lazzara. His breathtaking creation is based on a 1991 Softail Springer, extensively modified with engravings and gold-plated features, embodying the spirit of individuality and innovation. On Saturday, 2,500 bikers participated in a spectacular parade through Grimaud and Saint-Tropez. The streets were filled with passion and the unmistakable sound of H-D V-twins.

Harley-Davidson has already announced some event highlights for the coming year, including the European Spring Rally 2026, taking place from April 30 to May 3, 2026, in the Italian seaside town of Senigallia. With live music, a bike expo, numerous vendor stalls, and plenty of Harley-Davidson spirit, this new event will kick off the motorcycle season. In addition, the 32nd annual European H.O.G. Rally will return to the port city of Cascais from June 18 to 21, 2026. Located near Portugal's capital Lisbon, the city hosted the event in 2019 and attracted tens of thousands of motorcyclists to the wild Atlantic coast with a diverse range of accommodations, food and drinks, and vibrant nightlife.

Kolja Rebstock, Senior Vice President International at Harley-Davidson Motor Company, commented: 'The return of the Euro Festival to Saint-Tropez with more than 30,000 members of the international Harley-Davidson family was truly incredible. You can feel the passion, freedom, and sense of togetherness that define our brand. Given the energy and enthusiasm we've experienced here, we're even more looking forward to seeing our brand's fans next year at our new European Spring Rally in the Italian Senigallia and at our 32nd European H.O.G. Rally.' But first, all Harley fans are gearing up for this year's European H.O.G. Rally, taking place from June 12 to 15, 2025, in Medulin, Croatia, promising unforgettable moments. More information can be found under 'Events' at www.H-D.com.

HARLEY-DAVIDSON MEDIA SERVICE SWITZERLAND / SUISSE / SVIZZERA
Pablo Morales
c/o Brand Affairs AG
Office +41 44 254 80 00
Mühlebachstrasse 8
8008 Zürich
Switzerland

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