Arosa plans new landmark at Obersee
30.03.2026 | from Arosa Tourismus
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Image rights: Arosa Tourismus
30.03.2026, Arosa Tourism is planning a new architectural landmark at Obersee: Starting in May, a walkable wooden bear sculpture over 20 meters high is to be created, specifically enhancing the tourist offerings of the destination and Arosa Bear Land.
The monumental structure made from regional wood is designed as one of the largest walkable wooden constructions in the Alpine region. Inspired by the ESAF-Muni, the project adopts the symbolism of the bear as a defining element of the region and translates it into a contemporary architectural form.
A freely accessible installation is planned directly on the shores of Obersee, blending into the existing landscape and serving year-round as a place of experience and encounter.
Inside the structure, a staged experiential world is planned, bringing visitors closer to the habitats of brown bears in the Alpine region while simultaneously conveying the history and significance of Arosa Bear Land. Thus, a direct thematic and spatial connection is created between the existing offerings at Bear Land and the new landmark in the village center.
The implementation is scheduled to utilize wood from the region. The project exemplifies the connection between sustainable construction, regional value creation, and innovative tourism development in the Alps.
Construction is scheduled to start in May 2026. The realization is planned in stages over the summer season.
"With the walkable bear structure, we create a new iconic experience in the heart of Arosa. The project strengthens the connection to Arosa Bear Land and makes the theme of the bear tangible for our guests in a completely new way," says Marc Gooch, Head of Marketing & Communication at Arosa Tourism.
With the project, Arosa Tourism aims to further sharpen Arosa's positioning as an innovative year-round destination and provide additional impetus for tourism development.
Media contact:
Marc Gooch
Head of Marketing & Communication
marc.gooch@arosa.swiss
+41 81 378 70 25
Editor's note: Image rights belong to the respective publisher. Image rights: Arosa Tourismus
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Arosa Tourismus
Arosa is located at an altitude of 1800 meters above sea level at a beautiful valley end location. The holiday classic has been a well-known and popular alpine climate health resort in Graubünden for well over 100 years.
In summer and autumn, all overnight guests make use of the diverse leisure activities around our mountains, free of charge with the Arosa Card.
Arrival by train: an experience
"From street tram to mountain railway"
Leisurely like a street tram, the Arosa Railway trundles through Chur, past the city walls, the Malteser Tower, and Obertor, the landmark of Graubünden's capital. But soon the city stroll on rails is over. At the city limits, the Arosa Railway transforms into a mountain railway, winding through the wild Schanfigg Valley up to the well-known holiday resort of Arosa. On the route of only 26 km, the train climbs over a thousand meters high.
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Source: Arosa Tourismus, Press release
Original article published on: Arosa plant neues Wahrzeichen am Obersee