Denner films Western with Terence Hill and Granit Xhaka

28.05.2026 | from Denner AG

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Denner AG
Image rights: Denner AG

28.05.2026, Zurich - Denner surprises the football world with a unique film project. In line with the upcoming Football World Cup, Denner releases the short film "The Socceritos", premiering on 27 May 2026 at the Cinema Corso in Zurich and to be viewed thereafter on all Denner channels. Western legend Terence Hill and football stars Granit Xhaka, Zeki Amdouni and Ana Maria Markovic are on camera. They are the "Socceritos". True pioneers who brought football to the Wild West, just as Denner brought discount retail to Switzerland. And just like the discount original, the "Socceritos" stand their ground against all odds.


Three Friends for a Hallelujah

The film centres on the three fearless companions Terence, Granit and Zeki, who travel from town to town, inspiring the people of the Wild West with the game of football. But in one sleepy village, the "Socceritos" meet resistance: a local villain is determined not to let football take over from gunfighting in his town. The situation escalates until a bet decides whether football will triumph there.

Tradition and Modernity Unified

Since then, a lot of time has passed, but the passion of the "Socceritos" continues to thrive in football, which constantly evolves. Football becomes more modern and dynamic - just like Denner, which refreshes its stores and product range. No dusty wooden boxes here, but spruced-up shelves; no gold nuggets, but Apple Pay; no canned beans, but fresh and crispy vegetables. Okay, urban cowboys and girls can still find good whiskey in the offerings. At Denner, as in football, tradition and modernity go hand in hand.

Between Spain, the Field, and the Saloon: Filming

"The Socceritos" was shot in Spain. Earlier films with Terence Hill were also realised in these classic Western settings. Swiss director and screenwriter Reto Salimbeni directed the movie. For the crew, the project was a mix of nostalgia, humour and sporting passion. "The spirit that arose during filming made this unique work possible. The dedication of everyone involved was incredible from the project's inception to its realisation," says Raphael Werner, Head of Customer at Denner, adding, "We wish all football and Western fans much enjoyment and exciting football moments with the "Socceritos".

Media Contact: Further information available from Denner's Press Office at +41 44 455 11 56

medien@denner.ch

Editor's note: Image rights belong to the respective publisher. Image rights: Denner AG


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Denner AG


Denner is the leading food discounter in Switzerland. In approximately 800 Denner outlets, you will find a balanced range of groceries, everyday need items, and a weekly rotating special offer.

Wine lovers can enjoy a selection of over 250 wines from various regions.

Wherever you are in Switzerland, Denner is nearby. Within a few minutes, you can reach the nearest Denner branch on foot or by public transport.

Denner's assortment includes a competent selection of everyday items. 75% are branded goods, and the rest are own brands under the Denner umbrella brand. Weekly new, selected special offers complement the range.

With attractive prices, Denner promotes fair competition, making a significant contribution to a healthy and efficient food retailing market in Switzerland for the benefit and well-being of the population.

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Source: Denner AG, Press release

Original article published on: Denner dreht Western mit Terence Hill und Granit Xhaka