The temporarily installed speed camera on Zurich's Bahnhofstrasse detected pedestrians who were exhibiting an above-average walking speed. Instead of a fine, the 'speed offenders' received a ticket with a friendly reminder to slow down more often in everyday life. The best way to do this is to spend time or holidays in Graubünden. The speed-walkers could also directly participate in a raffle.
Relaxed like in Graubünden
The aim of the campaign was to give people in the hustle and bustle of the city something to think about. "We wanted to charmingly hold up a mirror to the people," explains Martin Vincenz, CEO of Graubünden Ferien. "The hustle of everyday life often makes us forget the importance of breaks. With the pedestrian speed camera, we bring a piece of our Grisons lifestyle ‘patgific’ — which stands for comfort and calmness — directly to the metropolis."
The action is based on studies showing persistently high stress levels in the Swiss population, which manifest particularly in urban areas. The demonstrably faster walking pace in cities like Zurich contrasts with the more relaxed lifestyle maintained in Graubünden.
'Genuinely patgific' also at Sechseläuten
The motto 'genuinely patgific' is also at the heart of Graubünden's appearance as the guest canton at this year's Zurich Sechseläuten. It is part of the long-term strategy to sustainably popularise the region's authentic lifestyle with 'patgific'. The pedestrian speed camera has since been dismantled, but a repetition of the action in other stressed Swiss cities is not ruled out by those responsible.
Graubünden Ferien
Luzi Bürkli, Head of Corporate Communications
Tel. +41 81 254 24 35
luzi.buerkli@graubuenden.ch