Travelling makes people happy. And it's not just because of what's on offer; holidays influence well-being in many ways. How can tourism professionals specifically evoke positive emotions in their guests? This is the question being explored at this year's Graubünden Tourism Day. From a tourism perspective, the importance of human emotions in travel is examined. Experts from various professions will share their knowledge for Graubünden tourism at the Tourism Day on 28 May 2026 in Chur. Among others:
Nick Martin, adventurer and bestselling author, highlights the messages that matter in tourism.
Claudia Schmid from EHL Hospitality School Passugg explains "Affective Hospitality" incorporating emotional intelligence.
Veronica Weisser, UBS Switzerland, discusses opportunities arising from demographic developments.
Nicolas Sol, Booking.com, knows how AI is influencing booking behaviour.
Guido Berger, SRF Digital, understands the psychological tricks of apps.
Peter Barandun, President of Swiss-Ski, shares success recipes from sports.
Michael Hartweg, entrepreneur, shares enthusiasm for the vision of the Olympic and Paralympic Winter Games 2038 in Switzerland.
Ludwig Hasler, author and philosopher, provokes with surprising perspective shifts.
And:
Peter Düggeli, SRF Club moderator and USA expert, assesses further development of the tension-filled US politics.
The event is moderated by Oceana Galmarini.
The Tourism Day is aimed at all service providers and professionals from the tourism industry. Members of Graubünden Tourism benefit from a limited number of free tickets. Martin Vincenz, CEO of Graubünden Tourism, says about the program: "The Graubünden Tourism Day will show from many perspectives how important emotional experiences are."
General Assembly and Inspiration Night on the Day Before
On the day before the Graubünden Tourism Day, on 27 May 2026, the General Assembly of Graubünden Tourism takes place. Following this, the 'Inspiration Night' in the form of a dinner offers an additional platform for exchange and networking. The combination of events offers the opportunity to comprehensively inform oneself about news and trends in Graubünden tourism.
Note: Members of the media are cordially invited to the General Assembly of Graubünden Tourism on 27 May 2026 and the Graubünden Tourism Day on 28 May 2026.
Graubünden Tourism
Luzi Bürkli
Head of Corporate Communications
Tel. +41 81 254 24 35
luzi.buerkli@graubuenden.ch