Graubünden Tourism Day 2026: For More Emotion and Happy Guests
14.04.2026 | from Graubünden Ferien
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Image rights: Graubünden Ferien
14.04.2026, The Graubünden Tourism Day 2026 places emotions at the forefront as the key to a successful guest experience under the motto «Felt like.» The most important industry event by Graubünden Tourism will take place on Thursday, 28 May 2026, in Chur. Experts from business and tourism will share strategies and practical examples for tourism professionals.
Travelling makes people happy. And it's not just because of what's on offer; holidays influence well-being in many ways. How can tourism professionals specifically evoke positive emotions in their guests? This is the question being explored at this year's Graubünden Tourism Day. From a tourism perspective, the importance of human emotions in travel is examined. Experts from various professions will share their knowledge for Graubünden tourism at the Tourism Day on 28 May 2026 in Chur. Among others:
Nick Martin, adventurer and bestselling author, highlights the messages that matter in tourism.
Claudia Schmid from EHL Hospitality School Passugg explains "Affective Hospitality" incorporating emotional intelligence.
Veronica Weisser, UBS Switzerland, discusses opportunities arising from demographic developments.
Nicolas Sol, Booking.com, knows how AI is influencing booking behaviour.
Guido Berger, SRF Digital, understands the psychological tricks of apps.
Peter Barandun, President of Swiss-Ski, shares success recipes from sports.
Michael Hartweg, entrepreneur, shares enthusiasm for the vision of the Olympic and Paralympic Winter Games 2038 in Switzerland.
Ludwig Hasler, author and philosopher, provokes with surprising perspective shifts.
And:
Peter Düggeli, SRF Club moderator and USA expert, assesses further development of the tension-filled US politics.
The event is moderated by Oceana Galmarini.
The Tourism Day is aimed at all service providers and professionals from the tourism industry. Members of Graubünden Tourism benefit from a limited number of free tickets. Martin Vincenz, CEO of Graubünden Tourism, says about the program: "The Graubünden Tourism Day will show from many perspectives how important emotional experiences are."
General Assembly and Inspiration Night on the Day Before
On the day before the Graubünden Tourism Day, on 27 May 2026, the General Assembly of Graubünden Tourism takes place. Following this, the 'Inspiration Night' in the form of a dinner offers an additional platform for exchange and networking. The combination of events offers the opportunity to comprehensively inform oneself about news and trends in Graubünden tourism.
Note: Members of the media are cordially invited to the General Assembly of Graubünden Tourism on 27 May 2026 and the Graubünden Tourism Day on 28 May 2026.
Graubünden Tourism
Luzi Bürkli
Head of Corporate Communications
Tel. +41 81 254 24 35
luzi.buerkli@graubuenden.ch
Editor's note: Image rights belong to the respective publisher. Image rights: Graubünden Ferien
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Graubünden Ferien
Graubünden Tourism (GRF) is the tourism marketing organization of the canton of Graubünden. Together with our partners, we pursue the goal of attracting more guests to Graubünden. The local symbol, the ibex, is our trademark, and we embody its traits - proud, sure-footed, and team-oriented.
Graubünden Tourism develops and markets destination-crossing and/or scalable products and services focused on the current and future needs of guests and partners.
They align with our core competencies and aim to attract more guests to Graubünden. We are the Graubünden content competence center and distribute relevant stories about Graubünden on our channels as well as additional ones. In doing so, we make an important contribution to the sustainable future of the tourism economy of Graubünden and promote tourism networking.
Graubünden Tourism is the tourism marketing organization of the canton. On behalf of our members and the government, we commit to a sustainable tourism economy.
Note: The "About Us" text is taken from public sources or from the company profile on HELP.ch.
Source: Graubünden Ferien, Press release
Original article published on: Graubünden Tourismustag 2026: für mehr Emotionalität und glückliche Gäste