Over a Million Entries for the Third Consecutive Time at the Swiss Museum of Transport
20.01.2026 | from Swiss Museum of Transport (VHS)
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20.01.2026, In 2025, the Swiss Museum of Transport recorded over one million entries for the third consecutive time. Despite a challenging start to the year, the result ranks among the best over the last 20 years and was particularly driven by a strong second half. As a significant extracurricular learning venue in Switzerland, the museum also recorded 60,612 entries from students.
The year started challenging in the first half. As the year progressed, a noticeable revival in demand was noted. July marked the most successful month in the history of the Swiss Museum of Transport. The positive development in the second half is attributed by the management to several recent openings, including the newly designed Rail Hall and the exhibitions "Really – Fact, Fake, or Opinion. Find Out" in collaboration with SRG SSR and "MovAbility – Barrier-Free Travel" with partner organizations. In addition to new exhibitions, the museum also engaged as a partner of the Ark Nova music project and supported the Lucerne Festival in planning and implementation.
The cinema theater also held its own in the challenging market environment. Contrary to the nationwide trend of the cinema industry, the figures from the previous year were almost maintained. Strong year-end numbers, especially driven by high audience productions like Avatar and Downhill Skiers, contributed to this result.
Director Martin Bütikofer summarizes the year's results as follows: "The repeated surpassing of the million mark shows that the Swiss Museum of Transport is reaching a broad, cross- generational audience with its current exhibitions. Critical to the success in 2025 was the second half of the year, where our investments in new offers and partnerships were clearly noticeable." Bütikofer will hand over the directorship to his successor, Martin Ettlinger, at the end of February, marking a positive conclusion to his approximately 16-year tenure.
Contact
Swiss Museum of Transport
Beatrice Rüttimann
Head of Corporate Communications
Tel. 041 375 74 72
Tel. 079 622 00 37
beatrice.ruettimann@verkehrshaus.ch
www.verkehrshaus.ch
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Swiss Museum of Transport (VHS)
The Swiss Museum of Transport vividly, interestingly, and diversely showcases the development of traffic and mobility – yesterday, today, and tomorrow – on the road, rail, and water, but also in the air and in space, as well as the functionality of communication. These constitute the core themes of the museum at the Swiss Museum of Transport. More than 3,000 objects across an exhibition area of roughly 20,000 square meters bear witness to a truly dynamic history.
Unique attractions in Switzerland such as the cinema theater, the digitally operated large-scale planetarium, the Swiss Arena, the world’s first walkable aerial photography of a country, and the Gotthard Tunnel Show, as well as the Hans Erni Art Museum and many other offerings, enrich the visit to the museum and turn it into an experience.
The Swiss Museum of Transport is a delightful and immersive place of discovery – amidst original relics of transport history! Opened on July 1, 1959, and with currently about 930,000 visitors per year, the museum proudly claims the title of the most visited museum in Switzerland. Swiss Museum of Transport, Lucerne – open 365 days a year!
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Source: Swiss Museum of Transport (VHS), Press release
Original article published on: Über eine Million Eintritte zum dritten Mal in Folge im Verkehrshaus