Successful First Quarter 2026 for Opel: Registrations and Market Share Significantly Increase
22.04.2026 | from AO Automobile Schweiz AG
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Image rights: Opel
Photographer: Vesa Eskola
22.04.2026, Opel Switzerland has started 2026 with strong momentum. In the first quarter, the brand significantly increased its registrations and noticeably gained market share in both passenger cars and light commercial vehicles (LCV).
Strong Growth: The total volume of passenger cars and light commercial vehicles (LCV) rose by nearly 25 percent compared to the same period last year, with the market share increasing from 1.5 to 1.9 percent.
Particularly Dynamic Passenger Cars: Passenger car volume increased by 42.3 percent compared to the previous year, with the market share rising from 1.3 to 1.8 percent.
Iconic Small Car as a Bestseller: With 429 new registrations in the first quarter, the Opel Corsa is a clear sales hit.
Frontera: The new Opel Frontera had 189 registrations in the first quarter.
From January to March 2026, Opel Switzerland recorded a nearly 25 percent increase in sales in the combined passenger car and LCV business compared to the same period last year. The market share rose from 1.5 to 1.9 percent over the same period. The passenger car business developed particularly dynamically, with new registrations increasing by 42.3 percent from the previous year, and the market share rising significantly from 1.3 to 1.8 percent.
This growth is driven, among other factors, by a strong and completely modernised model portfolio that meets high demand from Swiss customers. The small car icon Corsa is a clear bestseller: with 429 new registrations in the first quarter, it is by far the best-selling Opel model in Switzerland.
The new Opel Frontera is also developing positively. The model is proceeding according to plan and already achieved 189 new registrations in the first quarter - a clear sign of the potential of the new and family-friendly SUV at an unbeatable price. The positive development in the first quarter highlights the attractiveness of the current Opel portfolio and the competitiveness of the brand in the Swiss market. Opel Switzerland sees itself on a stable growth path and well-positioned for the further course of 2026.
Press Contact:
Helen von Saurma
Manager PR & Sponsoring
+41 79 322 09 74
helen.vonsaurma@opel.ch
Editor's note: Image rights belong to the respective publisher. Image rights: Opel / Photographer: Vesa Eskola
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AO Automobile Schweiz AG
Opel is one of the largest European automobile manufacturers, beginning car production in Germany in 1899. Opel is part of Stellantis NV and is the first German brand to offer all models with full electric drives based on its multi-energy platforms, giving customers the freedom to choose how they move and ensuring future mobility needs are met. Opel and its British sister brand Vauxhall have always stood for affordable mobility and are represented in more than 60 countries. In Switzerland, Opel is an import brand of the Emil Frey Group. The headquarters of AO Automobile AG is located in Oerlikon, Zurich.
Note: The "About Us" text is taken from public sources or from the company profile on HELP.ch.
Source: AO Automobile Schweiz AG, Press release
Original article published on: Erfolgreiches Auftaktquartal 2026 für Opel: Neuzulassungen und Marktanteil steigen deutlich