Sustainability Report 2025: The AMAG Group Reduces Emissions by 35 Percent

29.05.2026 | from AMAG Group AG

Time Reading time: 3 minutes


AMAG Group AG
Image rights: AMAG Group AG

29.05.2026, Cham () - In 2025, the AMAG Group was able to significantly reduce its CO2 emissions once again. As outlined in the family company's new sustainability report, CO2 emissions across all scope categories decreased by 35 percent in 2025 compared to the reference year. This development demonstrates that climate targets are primarily met where the company, customers, partners, and the market work together along the entire value chain.


The AMAG Group is on track towards achieving its climate goals and is making further progress on its path to sustainable mobility and net-zero ambition: Across all scope categories, emissions were reduced by 35 percent in the past year compared to the base year 2019. Key drivers of this development include the interplay of several factors: On one hand, the AMAG Group is consistently implementing its own measures - such as energy-efficient renovations and electrification of its own fleet. On the other hand, the increasing share of electric vehicles in the market significantly contributes to emission reduction. The development shows: Climate targets are primarily achieved where companies, customers, partners, and the market work together.

Transformation through an integrated ecosystem

The AMAG Group is increasingly evolving into a provider of a holistic mobility ecosystem, connecting key components of sustainable mobility. A crucial lever is an attractive range of battery electric vehicles: In 2025, six models of the AMAG Group were among the top 10 best-selling electric vehicles in Switzerland. This offering is complemented by the Charge-On card, which provides easy access to charging infrastructure in Switzerland and Europe.

With competitive energy offerings - including charging solutions from 28 centimes per kilowatt hour - AMAG creates additional incentives for switching to electromobility. At the same time, it positions itself as a provider of an integrated offer of vehicle, energy, and services ('one-stop-shop'). This ecosystem is deliberately supplemented through partnerships: such as with Synhelion in the field of synthetic fuels, with Climeworks for CO2 removal from the atmosphere, and with Librec for battery recycling. This strategy shows that sustainability arises through the interaction of various solutions - and through their consistent, customer-focused implementation.

Responsibility along the entire value chain

AMAG takes responsibility along the entire value chain and engages in active dialogue with its suppliers to develop and implement common climate goals. It applies that a significant portion of the emissions (Scope 3) arises outside the own company - with suppliers, partners, and in the use of vehicles by customers. If emissions in the respective areas (Scope 1 and 2) are consistently reduced, the Scope 3 emissions automatically decrease as well.

This transformation requires not only clear targets but also new technological solutions and partnerships. Climate protection thus becomes a joint task along the entire value chain - and a central success factor for sustainable mobility. Helmut Ruhl, CEO of the AMAG Group: 'The reduction of our CO2 emissions by 35 percent shows that we are on track - and that progress in climate protection is only possible together with customers, partners, and the market.'

All detailed information, key figures, targets, and measures about AMAG Group's net-zero ambition 2040 can be read in the sustainability report 2025. This was prepared following the standards of the Global Reporting Initiative (GRI).

Media Contact: AMAG Group AG Dino Graf Head of Group Communication Phone +41 44 269 53 00 presse@amag.ch

AMAG Group AG Marie-Therese Zell Head of Corporate Communication Phone +41 44 269 53 04 presse@amag.ch

Editor's note: Image rights belong to the respective publisher. Image rights: AMAG Group AG


Conclusion of this article: « Sustainability Report 2025: The AMAG Group Reduces Emissions by 35 Percent »


AMAG Group AG


The AMAG Group and its employees passionately ensure that people are well on their way. The individual wishes and dreams around mobility fascinate us. Our drive is to fulfill them. This attitude has accompanied AMAG from the company's beginnings until today.

The VW Beetle, first imported in 1948, made owning a car affordable for increasingly wider segments of the population. Dreams became reality. People's horizons expanded - and they enjoyed it to the fullest. All of this and the rapidly increasing mobility needs with the economic growth of the 60s and 70s were foreseen by our founder Walter Haefner. Thanks to his visionary power, he succeeded in shaping AMAG into the largest automotive company in Switzerland.

Today, the AMAG Group is a comprehensive and nationwide well-positioned mobility provider. We sell high-quality automobiles, ensure their operation in all situations, and enable people to fulfill their mobility dreams with our own leasing company and other services (including car sharing, rental vehicles, and parking offers). Our focus is the customer, always and everywhere. Drivers and corporate customers trust AMAG because we repeatedly surprise them positively with excellent service beyond quality and expertise.

Note: The "About Us" text is taken from public sources or from the company profile on HELP.ch.

Source: AMAG Group AG, Press release

Original article published on: Nachhaltigkeitsbericht 2025: Die AMAG Group reduziert ihre Emissionen um 35 Prozent